For $675 they received 125 design concepts from 22 designers!
Starts:3-Dec-13 3:58 p.m. GMT
Ends:31-Dec-13 11:59 p.m. GMT
Award 1: $675, was awarded to Alejand...
JPG, Vector EPS, AI (vector based), PSD
Preview: crowdSPRING Contract
File 1: Gin__Zesty_Lemonade_-_... (711.3 KB)
Uploaded on 3-Dec-13 3:31 p.m. GMT
File 2: Icely_Done_Logo_v2.png (46.5 KB)
Uploaded on 3-Dec-13 3:32 p.m. GMT
File 3: icely_done_at_beach.jpg (34.0 KB)
Uploaded on 3-Dec-13 3:37 p.m. GMT
File 4: icely_done_at_festival... (893.4 KB)
Uploaded on 3-Dec-13 3:38 p.m. GMT
We are London based alcoholic drinks brand creating innovative and nostalgic packaged cocktails using the best ingredients we can lay our hands on. Our first product is our frozen alcoholic ice lolly seen here: http://www.icelydone.com/
Two. Although the back will mostly list all the mandatory information required by law (to be provided by us)
Our packaging is 50mm wide and 180mm in length. A detailed PDF showing our CURRENT artwork and the dimensions is included as part of our materials. This is the framework that any potential new design will use.
Food and Beverage
18-30 year olds predominantly. We mainly sell at events (weddings, pop up food & drinks markets). Music festivals are a huge market for us and here, we are able to sell to a young, cool, fun and adventurous crowd. On occasion, we have supplied our product for fashion launches, often with celebrity endorsements. We also supply our Cocktail ice lollies to people having parties and social gatherings (barbecues etc) at home.
Fresh, exotic and refreshing ingredients, mixed and crafted by professionals
Evoking nostalgic feelings of fun, adventure & exotic escapism and the feeling you have something of high quality in your hands.
For adults ONLY. Definitely not for kids.
Because the packaging is small, let's keep things minimalist and clean, as opposed to cluttered. Our product is also innovative and modern with a cool brand name.
Here are some examples of packaging design that I like, along with the reasons I like them.
http://www.thedieline.com/blog/2013/1/11/indust... - I like the elegance & simplicity. Also looks innovative and has careful and direct use of colours.
http://www.bigfish.co.uk/ - I pretty much like most of their stuff. They are respnsibile for some of the most eye-catching brands we have on the supermarket shelves here in the UK.
http://www.thedieline.com/blog/2012/1/17/abelha... - love the illustrations but this is perhaps a risky direction to head in. Although, if you have any interesting suggestions on a potential illustration that would suit our brand, I’d be delighted to hear from you.
http://www.stories.com/Beauty/Bath_body/Body_mo... - I like the colour smudge. Might be an interesting way for us to differentiate between our flavours.
http://www.thedieline.com/blog/2011/5/3/rezept-... - again, I like the colour smudge
From a printing perspective, I think it best to limit to three colours. One colour should be solid white. This will be the background cover, providing us with the blank canvas on which we will design. The second colour should be black which we will use for our text. The third colour is where we have creative license. For each of our up and coming flavours, I would suggest the following colours although I would be glad to have your input.
Gin, Orange & Zesty Lemonade – yellow (lemon)
Vodka, Pineapple & Pink Grapefruit - pink
Rum, Pineapple & Coconut - green (pineapple leaves)
Rum, Mango & Passionfruit – orange (mango) or purple (passion fruit)
I hope that the question of colour has been sufficiently addressed above.
Clean & legible, uncluttered, cool, trendy, modern,
drinkaware logo (to be provided)
WSET recommended licensing (to be provided)
Ingredients list (to be provided)
Facebook & Twitter symbols (@ICELYDONE)
Contact Info: firstname.lastname@example.org
Business Contact Info: Icely Done Ltd. | WD23 1LL
Barcode (to be provided separately)
QR code (to be provided)