TheChaiCo has picked a winning package graphics design

For $380 they received 50 design concepts from 10 designers!

  • Award 1
    The Original Chai Co by joannagraphic

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Dates

Starts:20-Sep-13 4:10 p.m. GMT

Ends:30-Sep-13 11:59 p.m. GMT

Awards

Award 1: $380, was awarded to joannag...

Formats

JPG, Vector EPS, AI (vector based), PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: photo_1_16.JPG (65.2 KB)

Uploaded on 20-Sep-13 11:48 a.m. GMT

File 2: photo_2_18.JPG (25.4 KB)

Uploaded on 20-Sep-13 11:53 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

The Original Chai Company

What do you do?

We are a fair trade tea company which sells high-end chai tea. We will soon have a range of products and are wanting a design which can be applied across the whole range. We are looking for a designer to work with on a long term basis to help us develop our branding across a range of products.

How many sides of the package require graphics design?

6 sides of a small cardboard retail unit

List the size requirement(s) for your package graphics design

Packaging will be cuboid, 14 cm tall, and 8cm x 8cm. See uploaded picture for more details

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

Aged 25-40, people who already tea drinkers. It is a high end product with a hefty price tag so the design must look sleek and elegant

What 3 things would you like to communicate to your audience through your package graphics design?

The Quality of our ingredients
The Sustainable and ethical position of the company
The Superb taste of the product

What package graphics design styles do you like?

Pukka teas for it's easily transferable and instantly recognisable background patterns.
Whittards for it's crispness, and accentuation of a single letter in the logo. Also the way they have subtely included more Indian patterns into their design and logo without going overboard.
Tiffany and Co. Classiest logo out there.
Clipper Teas, for the way they look instantly ethical and sustainable

What colors do you want to see in your package graphics design?

You have creative liscence on this one folks.
I am a big fan of Robin egg blue, but warm colours in general i think might work best.

What colors do you NOT want to see in your package graphics design?

Black brown grey grunge

What adjectives should best describe your package graphics design?

Elegant, sophisticated, original, sleek, expensive!

What content must be included in the package graphics design?

Net weight (this will vary accross the range,
Fairtrade logo
Vegan logo
Gluten Free logo
Allergy advice
And the logos of three organisations we do not wish to disclose publicly, but all have similar sized logos which are easily scale-able.
The image I had in mind is of these logos on the front of the packaging, but if you have a better idea then go for it.

Do you have additional info or links you'd like to share?

We are looking for a long term partnership to work with a start up company growing rapidly.
I have created a working logo for the company, which I have uploaded, but if you feel that the logo should be changed to fit with your concept then feel free.
As you will see from the uploaded photo, we have the possibility to emboss a logo on one side of the packaging. Feel free to use this to your advantage.

Brief updates

26-Sep-13 noon GMT
I've been out of the country with very little internet access for the last week so have not been able to provide any constructive feeback. Extension of deadline is designed to help creatives build on their own designs, and the designs of others.
Hope you understand,
All the best,
The Original Chai Company
26-Sep-13 12:06 p.m. GMT
We have the ability to add a transparent perspex 'window' in part of the packaging in order to let customers see the quality of the whole leaf ingredients. If you feel this would be an addition to your design, please feel free to incorporate it.
29-Sep-13 9:08 a.m. GMT
Hi there folks, only 39 hours to go until this ASSURED PROJECT has a winner!

Following consulation with our printers, we have decided to drop the idea of the folding leaves on the top of the packaging.

The box will therefore return to being cuboid. Also, I think the branding by Chaitime.com is really excellent and that our project will benefit greatly if we take inspiration from them!

Keep up the good work,
The Original Chai Company