WatchDownhil... has picked a winning package graphics design

For $500 they received 48 design concepts from 7 designers!

  • Award 1
    DSL by remoteviewer

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:18-Sep-13 9:32 p.m. GMT

Ends:6-Oct-13 11:59 p.m. GMT

Awards

Award 1: $500, was awarded to remotev...

Formats

JPG, Vector EPS, AI (vector based), PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: Double_Scoop_Packaging... (77.4 KB)

Uploaded on 17-Sep-13 7:55 p.m. GMT

File 2: Seal.Sticker_Concept.d... (20.6 KB)

Uploaded on 17-Sep-13 8:04 p.m. GMT

File 3: IMG_2663.JPG (1.3 MB)

Uploaded on 17-Sep-13 8:05 p.m. GMT

File 4: IMG_2653.JPG (1.2 MB)

Uploaded on 17-Sep-13 8:06 p.m. GMT

File 5: IMG_2680.JPG (1.2 MB)

Uploaded on 17-Sep-13 8:07 p.m. GMT

File 6: IMG_2689.JPG (1.3 MB)

Uploaded on 17-Sep-13 8:09 p.m. GMT

File 7: Double_Scoop-01.jpg (919.9 KB)

Uploaded on 17-Sep-13 8:10 p.m. GMT

File 8: Double_Scoop-03.jpg (790.9 KB)

Uploaded on 17-Sep-13 8:11 p.m. GMT

File 9: Double_Scoop-05.jpg (939.9 KB)

Uploaded on 17-Sep-13 8:12 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Double Scoop

What do you do?

Create a lingerie accessory for the bra

How many sides of the package require graphics design?

Mainly Front and Back Panels, but there are side panels also (see photo attached), and a Seal/Sticker for back of package

List the size requirement(s) for your package graphics design

Height = 8" or 20cm
Width = 6" or 15cm at top and bottom
Width = just under 5" or just over 12cm at center
Length = 1 3/4" or 4cm at

What is your industry?

Retailing

Describe the target audience for your package graphics

Women from 20-40 years of age

What 3 things would you like to communicate to your audience through your package graphics design?

1. Sophisticated, but not snobby
2. Fun in a girls night out kind of way
3. Versatile from every day to special occasion

What package graphics design styles do you like?

We want the packaging to embrace the fun of the name - Double Scoop
We appreciate "out side the box" thinking ; ) - clever, unanticipated, maybe similar to Japanese or European packaging that often seems so far ahead of the US

What colors do you want to see in your package graphics design?

White, Black, Lime Green... and any accent colors

What colors do you NOT want to see in your package graphics design?

Pink is expected in lingerie and will get lost on the shelf

What adjectives should best describe your package graphics design?

Something the Sex in the City girls would wear - fun, stylish, sexy, confident, not embarassed to 'own it', sense of humor, cheeky but still sophisticated.

What content must be included in the package graphics design?

Please see attached document(s) for package and Seal/Sticker which includes logo and content
Please note:
* We would like the two photos of the before and after, as well as the placement image, on the document to be illustrated - we do not own the photos
* Package needs to include round stickers/seals to indicate fabric color (aka flavor) which needs to be designed so that one box can be used for multiple skus, based on the sticker

Do you have additional info or links you'd like to share?

We would like the package to sit nicely on a Target shelf, but have the ability to be sold at a store such as Nordstrom also.

Brief updates

30-Sep-13 1:27 a.m. GMT
We are extending the deadline so that we have time to review the options thoroughly. Thanks All!