grupolamfer has picked a winning package graphics design

For $700 they received 69 design concepts from 12 designers!

  • Award 1
    Selectpharma_Box_Presentation_9 _v2 by niteshthapa

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Dates

Starts:10-Sep-13 8:59 p.m. GMT

Ends:30-Sep-13 11:59 p.m. GMT

Awards

Award 1: $700, was awarded to nitesht...

Formats

Layered PSD, AI (vector based), AI (VECTOR BASED).

Contract

Preview: crowdSPRING Contract

Materials

File 1: LSP.CMYK.1.ai (1.9 MB)

Uploaded on 10-Sep-13 7:39 p.m. GMT

File 2: LSP.CMYK.1.png (90.5 KB)

Uploaded on 10-Sep-13 7:39 p.m. GMT

File 3: IMG_3688.jpg (1.5 MB)

Uploaded on 10-Sep-13 7:42 p.m. GMT

File 4: IMG_3698.jpg (1.6 MB)

Uploaded on 10-Sep-13 7:42 p.m. GMT

File 5: IMG_3699.jpg (1.6 MB)

Uploaded on 10-Sep-13 7:43 p.m. GMT

File 6: IMG_3693.jpg (1.6 MB)

Uploaded on 10-Sep-13 7:43 p.m. GMT

File 7: IMG_3695.jpg (1.6 MB)

Uploaded on 10-Sep-13 7:43 p.m. GMT

File 8: IMG_3689.jpg (1.6 MB)

Uploaded on 10-Sep-13 7:44 p.m. GMT

File 9: IMG_3691.jpg (1.7 MB)

Uploaded on 10-Sep-13 7:44 p.m. GMT

File 10: IMG_3688_1.jpg (1.5 MB)

Uploaded on 10-Sep-13 7:44 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Selectpharma

What do you do?

Our company manufactures generic and brand-name medications, catering mainly to lower-class and lower-to-middle-class consumers. Our products are known for their high quality, effectiveness, variety, and affordable price.

How many sides of the package require graphics design?

6 sides.

List the size requirement(s) for your package graphics design

Size 1 - Horizontal
68mm Height x 22mm Depth x 175mm Length

Size 2 - Vertical
120mm Height x 52mm Depth x 54mm Length

What is your industry?

Health Care and Biotech

Describe the target audience for your package graphics

Our products are targeted to lower-class and lower-to-middle-class consumers. Though affordability plays an important role in defining their purchasing decisions, they’re brand-aware shoppers who place importance on quality and effectiveness.

What 3 things would you like to communicate to your audience through your package graphics design?

1. Effective, trustworthy, high quality. 

2. New, eye-catching brand on the shelf - we need to be able to attract attention at the shelf through color and design. 3. Our products offer superior quality compared to the competition.

What package graphics design styles do you like?

We like clean designs that highlight the brand and the product benefit. Graphics are important, since many of our consumers expect to see a visual representation of the product's effect on the body (these should be digital renders, silhouettes or vectors--see examples on uploaded files--as our country's regulations prohibit the use of photographs or realistic images on medical packaging). The package graphics need to be as self-explanatory as possible in order to quickly communicate the effect the medication will have on the person taking it. Additionally, we would like the designer to include a visual representation of the form of administration (injectable, oral (tablet, capsule, syrup, suspension, drops) topical).

What colors do you want to see in your package graphics design?

Any color or combination of colors may be used. We expect that color will play a major role in differentiating between product categories:

Nervous System
Cardiovascular
Respiratory
Dermatological
Vitamins
Antibiotic
Analgesic
Antiparasitic
Gastrointestinal

What colors do you NOT want to see in your package graphics design?

Pastels or faded colors.

What adjectives should best describe your package graphics design?

eye-catching, high-quality, effective.

What content must be included in the package graphics design?

With over 200 different products in the market, changing every single one of our packages or labels is a monumental task. Therefore, we’re only asking that designers adapt their design to our most important package types (vertical and horizontal--both sizes are specified in this brief).

The designer must submit one design for each line of products (9 total, listed below), in both vertical orientation and horizontal orientation (refer to the size requirements).

Nervous System.
Product name: Carbamazepina. Treatment: antiepileptic/anticonvulsant. Form of administration: oral.

Cardiovascular.
Product name: Enalapril. Treatment: hypertension. Form of administration: oral (tablets).

Respiratory
Product name: Guayacolato. Treatment: expectorant/cough. Form of administration: oral (syrup).

Dermatological
Product name: Hidrocortisona. Treatment: rash/eczema/psoriasis. Form of administration: topical (cream).

Vitamins
Product name: ADEK. Treatment: multivitamins (vitamins a, d, e, and k). Form of administration: injection (ampoule).

Antibiotic
Product name: Amoxicilina. Treatment: bacterial infections. Form of administration: oral (suspension).

Analgesic
Product name: Acetaminofén. Treatment: pain reliever/fever reducer. Form of administration: oral (drops).

Antiparasitic
Product name: Albendazol. Treatment: parasitic worms. Form of administration: oral (suspension).

Gastrointestinal
Product name: Lanzoprazol. Treatment: acid reflux. Form of administration: oral (capsules).

Do you have additional info or links you'd like to share?

See uploaded images.

Brief updates

23-Sep-13 7:17 p.m. GMT
We'd like to see other proposals and give more time for designers to make the modifications we requested.
7-Oct-13 12:30 p.m. GMT
Hello, guys! We need some more time to review all the entries. We hope to get back to you with a winner as soon as possible.
Thank you for your consideration.