For $2500 they received 277 design concepts from 26 designers!
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Starts: 7-Jun-13 9:21 p.m. GMT
Ends: 19-Jul-13 3:41 p.m. GMT
Award 1: $2500, was awarded to tambera...
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We are a food company that is looking to redesign the graphics of a sub-line of products to make them more distinctive (vs. our existing products) and to drive greater overall purchase interest and consumer appeal. These different sub-lines are typically merchandised (shelved) very close together on grocery store shelves, but they are priced differently, so having our packaging work harder to communicate the product and positioning differences (and therefore justify the pricing differences) is important. We are looking to present these changes to our Sales organization at a mid-July sales meeting, and these new graphics will be hitting store shelves this Fall.