Dates

Starts:23-May-13 9:52 a.m. GMT

Ends:16-Jun-13 3:27 p.m. GMT

Awards

Award 1: $500

Formats

JPG, Vector EPS, AI (vector based), PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: Room_a_Rang_working08.ai (5.7 MB)

Uploaded on 23-May-13 9:21 a.m. GMT

File 2: a2k54__17128_zoom.jpg (45.8 KB)

Uploaded on 23-May-13 9:33 a.m. GMT

File 3: ROOMARANG_IMG_8021_sma... (1.3 MB)

Uploaded on 23-May-13 9:34 a.m. GMT

File 4: ROOMARANG_working02.psd (2.0 MB)

Uploaded on 23-May-13 9:36 a.m. GMT

File 5: Zing.logo.cmyk.white.o... (9.0 MB)

Uploaded on 23-May-13 9:40 a.m. GMT

File 6: OZ111_Roomarang_15Marc... (8.2 MB)

Uploaded on 23-May-13 9:43 a.m. GMT

File 7: ZingLogo_bw_1.ai (1.1 MB)

Uploaded on 23-May-13 9:45 a.m. GMT

File 8: Ozwest_color_logo_11DE... (2.1 MB)

Uploaded on 23-May-13 9:46 a.m. GMT

File 9: oz111.roomarang.kid1.jpg (676.3 KB)

Uploaded on 23-May-13 9:47 a.m. GMT

File 10: oz111roomarang.kid2.jpg (651.9 KB)

Uploaded on 23-May-13 9:47 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Ozwest Inc.

What do you do?

Ozwest Inc. is a manufacturer and distributor of fun, active-play toys. We create toys that encourage kids to get off the couch, go outside and have fun!

How many sides of the package require graphics design?

Two

List the size requirement(s) for your package graphics design

Should fit perfectly in the current package design. Just copy the parameters of the current package.

What is your industry?

Other

Describe the target audience for your package graphics

Boys and girls ages 4 to 13, parents with kids ages 4 to 12. Can be attractive to college students and adults who get bored at the office. Design it primarily for kids though.

What 3 things would you like to communicate to your audience through your package graphics design?

This product is fun, easy to use, and indoor-friendly.

What package graphics design styles do you like?

We like package design styles that stand out from others on a toy shelf. Something that is innovate and eye-catching. Please see website for similar toys in the Zing Air product line.

What colors do you want to see in your package graphics design?

We would like to see colors that compliment the current colors of the toy roomarangs (red, yellow, blue and green) but don't allow the product to blend in with the package color.

What colors do you NOT want to see in your package graphics design?

We do not want to see a lot of black.

What adjectives should best describe your package graphics design?

Fun, innovative, and high-performance

What content must be included in the package graphics design?

All the warning labels, copyright symbols, instructions, and brand logos provided in the ai file of the original package.

Do you have additional info or links you'd like to share?

Instead of the original package's Ozwest and Zing logos, please use the logos provided. Also, we would prefer new character illustrations. The design should be identical to the original package shape. The inside of the package design should include directions on how to use the Roomarang, similar to the directions shown in the original packaging.

The old packaging ai files are included, as well as links and other resources. Using lifestyle photos of kids using the Roomarang are optional.

Please view the toy on our website www.zingtoys.com in the Zing Air section.

Brief updates

10-Jun-13 4:27 a.m. GMT
Please see our website for inspiration for this packaging design. We would like illustrations of kids, not animals. Thank you.
27-Jun-13 4:01 p.m. GMT
Hello all,

We just wanted to let you know the buyer in this project picked an entry to award, but the awarded creative of this project was banned due to a serious IP violation on our site. We have refunded the buyer and have removed the assured award as a result


Thanks so much for your understanding about this unfortunate turn of events and for your hard work.

The cS crew