grupolamfer has picked a winning package graphics design

For $500 they received 71 design concepts from 15 designers!

  • Award 1
    select pharma - rendered images by le_chris

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:14-May-13 11:17 p.m. GMT

Ends:4-Jun-13 11:59 p.m. GMT

Awards

Award 1: $500, was awarded to le_chris

Formats

Layered PSD, AI (vector based), LAYERED PSD.

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: image_63.jpg (1.8 MB)

Uploaded on 15-May-13 4:55 a.m. GMT

File 2: image_64.jpg (1.6 MB)

Uploaded on 15-May-13 4:56 a.m. GMT

File 3: image_65.jpg (1.7 MB)

Uploaded on 15-May-13 4:58 a.m. GMT

File 4: LSP.CMYK.R.1.ai (1.9 MB)

Uploaded on 15-May-13 7:22 p.m. GMT

File 5: LSP.CMYK.R.1.png (96.4 KB)

Uploaded on 15-May-13 7:24 p.m. GMT

File 6: Neurotropas.pdf (3.9 MB)

Uploaded on 15-May-13 7:25 p.m. GMT

File 7: DoloNeurotropas.pdf (4.7 MB)

Uploaded on 15-May-13 7:25 p.m. GMT

File 8: Dexaneurotropas.pdf (2.0 MB)

Uploaded on 15-May-13 7:26 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Selectpharma

What do you do?

Our company manufactures generic and brand-name medications, catering mainly to lower-class and lower-to-middle-class consumers. Our products are known for their high quality, effectiveness, and affordable price.

How many sides of the package require graphics design?

6 sides

List the size requirement(s) for your package graphics design

68mm Height x 22mm Depth x 175mm Length

What is your industry?

Health Care and Biotech

Describe the target audience for your package graphics

Our products are targeted to lower-class and lower-to-middle-class consumers. Though affordability plays an important role in defining their purchasing decisions, they’re brand-aware shoppers who place importance on quality and effectiveness.

Although Nervisel is essentially a vitamin supplement, people mainly take the product to alleviate stress, fatigue, tension, joint inflamation and all kinds of pain: back, head, neck, arms, migraine.

What 3 things would you like to communicate to your audience through your package graphics design?

1. Effective, trustworthy, fast-acting.

2. New, eye-catching brand on the shelf - we need to be able to attract attention at the shelf through color and design
.
3. Our products offer superior quality compared to the competition.

What package graphics design styles do you like?

We like clean designs that highlight the brand and the product benefit. Graphics are important, since many of our consumers expect to see a visual representation of the product's effect on the body. The package graphics need to be as self-explanatory as possible in order to quickly communicate the effect the medication will have on the person taking it. Also, we would like the designer to include a visual representation of the form of administration (injectable).

What colors do you want to see in your package graphics design?

Red must continue to be a predominant color in the design, as we want consumers to associate the new brand with its former generic presentation. However, you may use any other colors to complement the design.

What colors do you NOT want to see in your package graphics design?

Pink, gray, black (at least not predominantly, may be used in text), neon colors, pastel or faded colors.

What adjectives should best describe your package graphics design?

Quality, effectiveness, fast-acting.

What content must be included in the package graphics design?

We are only asking for one package design, however, we need 3 different visual representations of the following symptoms, as there are three versions of the product: one for stress (Nervisel), one for stress-related muscle pain (Dolo-Nervisel), and one for pain caused by joint inflammation (Dexa-Nervisel). Therefore, we need 3
1. Stress and tension.
2. Bodily pain.
3. Joint pain.

Do you have additional info or links you'd like to share?

We are including images of the current packaging for the product's 3 presentations: Neurotropas, Dolo-Neurotropas, Dexa-Neurotropas. As you can see, the only major change is in the descriptive image: the first is for stress and tension, the second for stress-related muscle pain, and the third for inflammation.

Brief updates

15-May-13 4:55 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 4:56 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 4:58 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 1:15 p.m. GMT
We want quality work, not rushed work. We hope this extension allows more designers to participate.
15-May-13 7:21 p.m. GMT
We have added PDFs of our current package designs for the three products: Neurotropas (generic form of Nervisel),Dolo-Neurotropas (generic form of Dolo-Nervisel), and Dexa-Neurotropas (generic form of Dexa-Nervisel). The text found on the main face of the packaging has to remain unchanged. For Dolo-Nervisel, this includes the "10,000" that appears below the name, as there is more than one concentration (we will also sell Nervisel 5,000 and Nervisel 25,000).

Selecptharma's logo has changed since these boxes were printed, we're also uploading the new logo in both .ai and .png formats.

Thanks!
15-May-13 7:22 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 7:24 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 7:25 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 7:25 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
15-May-13 7:26 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.