Superfoodz package design
a package graphics project by ZCompany

Creative brief

Business Name

Z Company

What do you do?

We are the owner and operator of www.superfoodz.nl and a few other web stores which are being build. We sell and advise regarding natural food supplements, superfoods. These foods are generally exotic berries, seeds, greens and roots. We are looking for the best design of Chia seeds packaging. Chia seeds are from Gautemala and Mexico, but also grown in Australia. The have a very high content of Omega 3, protein, fiber and vitamins and minerals.

How many sides of the package require graphics design?

All sides of a rectagular box.

List the size requirement(s) for your package graphics design

See template below.

What is your industry?

Food and Beverage

Describe the target audience for your package graphics

We are generally interested in attracting higher educated wealthy people between the ages of 20-90. The people that will buy our products are either focused on maintaining a healthy body or are sensitive to trends.

What 3 things would you like to communicate to your audience through your package graphics design?

The product should appear healthy and wholesome.
It should attract hip and trendy people.
The natural and organic background should be emphasized.

What package graphics design styles do you like?

Can't decide.

What colors do you want to see in your package graphics design?

I'll leave that up to you.

What colors do you NOT want to see in your package graphics design?

No neon. Also I don't want this to be a traditional hippy look or a regional look

What adjectives should best describe your package graphics design?

Healthy, trendy/hip, natural

What content must be included in the package graphics design?

All the information on the template.
However the brand should be Superfoodz (as our website: www.superfoodz.nl)

Do you have additional info or links you'd like to share?

Not at the moment.