Dates

Starts:26-Sep-12 9:24 p.m. GMT

Ends:3-Oct-12 9:24 p.m. GMT

Awards

Award 1: $700

Formats

JPG, Vector EPS, AI (vector based), PSD

Contract

Preview: crowdSPRING Contract

Materials

File 1: P_80_32_3.pdf (11.8 KB)

Uploaded on 26-Sep-12 9:04 p.m. GMT

File 2: NatriQuell_logo.jpg (3.6 KB)

Uploaded on 27-Sep-12 9:55 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

NatriQuell® Digestive Freedom

What do you do?

About the product:
NatriQuell® Digestive Freedom is a liquid dietary supplement that applies a new technology for digestive health. Developed by a biotechnology company, NatriQuell provides the power of living plant immunity to help the body immediately heal itself. As plants are damaged, they have a unique natural ability to seal the wound and repair the damage. This same natural approach is used as NatriQuell delivers a natural plant compound called LifeDrops® which triggers a healing reaction in the body.

NatriQuell® Digestive Freedom is intended for use everyday for anyone who suffers digestive issues such as IBS, cramps, nausea, diarrhea, bloating, etc. It is safe, natural and immediately effective.

The product will be packaged into .5 ounce xelapacks (www.xelapack.com), and sold to consumers 30 xelapacks per box. Please see the package template attached.

How many sides of the package require graphics design?

Four.

List the size requirement(s) for your package graphics design

Please see the attached package template.

What is your industry?

None

Describe the target audience for your package graphics

Target Audience:
The NatriQuell product will initially be sold direct to consumers online and through online retailers. The company is targeting IBS sufferers, typically women 30-50. Since there are currently no effective treatment options for IBS, these people are very interested in anything that will help their lifestyle.

What 3 things would you like to communicate to your audience through your package graphics design?

Design Guidance:
The NatriQuell brand should walk a fine line between a scientific and medical look, and a natural nutraceutical look. This product will stop diarrhea, digestive discomfort and provide an “OTC” benefit, yet should not mimic the OTC brand look found in drugstores.

Please note that there is a requirement for a co-branded logo to be included on the package for LifeDrops®, the active ingredient. That logo will be provided upon design acceptance.

What package graphics design styles do you like?

n/a

What colors do you want to see in your package graphics design?

n/a

What colors do you NOT want to see in your package graphics design?

n/a

What adjectives should best describe your package graphics design?

The NatriQuell brand should walk a fine line between a scientific and medical look, and a natural nutraceutical look. This product will stop diarrhea, digestive discomfort and provide an “OTC” benefit, yet should not mimic the OTC brand look found in drugstores.

What content must be included in the package graphics design?

Required Content:

As a dietary supplement, certain requirements exist for the package. This includes a Supplements Facts panel on the back or side of the consumer box (the individual xelapacks will state: NOT LABELED FOR INDIVIDUAL SALE), Ingredient listing, Recommended Use statement, Warnings statement, and FDA Disclaimer: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

The copy line “Eat, drink & travel with confidence!” should be included on the front panel.

The product will be packaged into .5 ounce xelapacks (www.xelapack.com), and sold to consumers 30 xelapacks per box. Package template is attached.

Do you have additional info or links you'd like to share?

n/a

Brief updates

1-Oct-12 10:35 p.m. GMT
Please note that we are looking for designs differentiated from any current design. So we are looking to move away from the green, blue and leaf motifs. Thank you so much and send us a message if you have any questions.
19-Nov-12 10:49 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew