'Eco Friendly' Recycled Jewelry Commemorative Coin - Design
a package graphics project by rriggin

Creative brief

The buyer added updates to the brief. Read them.

Business Name

John Galt Refining

What do you do?

John Galt Refining is a precious metals refining company, with multiple leading online metal exchange websites, and a proprietary metal exchange technology platform.

The company specializes in the online exchange of gold, silver, diamonds, platinum, and fine jewelry.

Our brands include SellYourGold.com, GoldKit.com, RecyclePlatinum.com, and Thingswebuy.com.

How many sides of the package require graphics design?

Two

List the size requirement(s) for your package graphics design

We'd like a design for 2 sides of a Commemorative Coin.

We need a design that fits the dimensions of the 1/4 size, half dollar, and $1 sized coins using the dimensions listed here: http://www.usmint.gov/about_the_mint/?action=co...

What is your industry?

Precious Metal Refining

Describe the target audience for your package graphics

These coins will be distributed to partners, collectors, and consumers who participate in our Recycled Jewelry Programs. Our Recycled Jewelry programs, though on a small scale, help reduce the environmental and social impacts of precious metal mining around the world. We'd like the design stamped on these commemorative coins to embody that idea. The design should be clean, distinguished and have some type of eco friendly theme.

What 3 things would you like to communicate to your audience through your package graphics design?

Eco-Friendly
Distinguished
Commemorative

What package graphics design styles do you like?

Eco-Friendly
Distinguished
Commemorative

What colors do you want to see in your package graphics design?

This design will be a stamp that is printed on a metal coin, so color is not applicable. Design concepts in black and white are perfectly fine.

What colors do you NOT want to see in your package graphics design?

Same answer as above.

What adjectives should best describe your package graphics design?

Eco-Friendly
Distinguished
Commemorative

What content must be included in the package graphics design?

I've uploaded a set of our logos and icons that could be used in the design, although it is not imperative. As long as the text of the John Galt Refining name appears, that will be sufficient. However feel free to incorporate the icons if you feel like it.

Do you have additional info or links you'd like to share?

The following is a collection of links that discuss the social and environmental hazards associated with Precious Metal Mining.


No Dirty Gold http://www.nodirtygold.org/dirty_golds_impacts.cfm
NDG Fact sheet http://www.nodirtygold.org/pubs/DirtyMetals.pdf
Earthworks http://www.earthworksaction.org/EnvironmentalIm...
The Environmental Literacy Council http://www.enviroliteracy.org/article.php/1120....
NYTimes: Behind Gold’s Glitter http://www.nytimes.com/2005/10/24/international...
Artisanal Gold Council: http://www.artisanalgold.org/
Mercury Watch http://www.mercurywatch.org/
Diamond Development Initiative http://www.ddiglobal.org
Diamond Facts http://www.diamondfacts.org
Gems and the Environment http://www.uvm.edu/rsenr/gemecology/index.html
Global Witness http://www.globalwitness.org/campaigns/conflict...
Eco-Bling http://www.eucalyptusmagazine.com/Eucalyptus-Ma...
United States Geological Survey http://geology.er.usgs.gov/eespteam/diamondproj...
Mirny Diamond Mine http://www.abazias.com/diamondblog/diamond-indu...
Blood Diamonds http://www.worldpress.org/Africa/3543.cfm
More Blood Diamonds http://money.cnn.com/magazines/fortune/fortune_...