Botique Wine Label - Grenache
a package graphics project by archdog99

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Dalla Terra Vineyards

What do you do?

A boutique family owned winery. We've been selling one type of wine for about 4 years. We are starting to produce additional types of wines and this new label will be the first.

How many sides of the package require graphics design?

2

List the size requirement(s) for your package graphics design

Each label measures 2.5 " X 3.5 " (6.3 X8.9 cm) and fits a standard Wine / Champagne bottle. Front is where majority of label should be. Back should be filled with fake text as it will carry standard alcohol warnings, etc.

What is your industry?

Alcohol/Wine

Describe the target audience for your package graphics

Wine drinkers. The last label was a bit "dated" for our liking. please see www.dallaterrawine.com for the last label. We're looking for something that skews a little younger.

What 3 things would you like to communicate to your audience through your package graphics design?

Locally grown. Family owned. Trendy.

What package graphics design styles do you like?

We kind of like this but don't let that skew your creativity.

http://www.crowdspring.com/project/1478820_bill...

What colors do you want to see in your package graphics design?

The colors of the existing wine label can be found with the attached PDF file for the old label as well as the website dallaterrawine.com. I am open to using the old color scheme but we'd also like to try something new that skews a bit younger and more hip. The old packaging just looks dated and stuffy.

What colors do you NOT want to see in your package graphics design?

Pastels. ;)

What adjectives should best describe your package graphics design?

Clean. Crisp. Cool. Local. Trendy.

What content must be included in the package graphics design?

The front must say

Kylie's Vineyard
Dalla Terra
Grenache
2009


See the attached PDF. The backing should leave room for standard wording and warnings per regulations. We will fill in the wording, just leave standard fake text for now. Also, the website will need to be displayed somewhere. www.dallaterrawine.com

We also need this posted...

GOVERNMENT WARNING: according to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. Interestingly, if it weren’t for alcohol most women wouldn’t be pregnant.

Do you have additional info or links you'd like to share?

www.dallaterrawine.com