Dates

Starts: 6-Oct-10 8:27 p.m. GMT

Ends: 18-Oct-10 8:27 p.m. GMT

Awards

Award 1: $1200

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We need a terrific compelling package for an existing product that will be launching in grocery stores nationally! The current package is functional but not inspirational, and the new brand "Firefly Foods" is intended to convey the magical and light feeling our delicious kits will provide. As a new product on most store shelves, the #1 goal is to get people to notice and thus pick-up the box to learn more about us. The box itself has to convey easy, delicious, and healthy, and feel "natural".

Update 7-Oct-10 GMT
Thanks for all the great interest in our project! I have uploaded a dieline for the carton in both PDF and EPS formats. We would love to have the layout for at least the final form presented in this format, and would prefer to see the entries worked into this given its exact specifications.
Update 12-Oct-10 GMT
If it helps with the design, we're willing to "lose" the attributes on the front of the box that say "Natural and Organic Ingredients", "Family Pack", and "No Added Sugars". At a minimum, we need to say "Healthy home cooking made easy" and "Gluten Free".
Update 25-Oct-10 GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "rderaed" for their great work - congrats, rderaed!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew