For $450 they received 220 design concepts from 18 designers!
Starts:6-Dec-13 6:41 a.m. GMT
Ends:26-Dec-13 11:59 p.m. GMT
Award 1: $450, was awarded to PLM
JPG, Vector EPS, AI (vector based), PSD
Preview: crowdSPRING Contract
File 1: ED_TPA500SQStreamCap_-... (65.5 KB)
Uploaded on 5-Dec-13 1:41 p.m. GMT
Investing in innovative products
See attached Tetrapak TPA500 template
Food and Beverage
Aimed at Grab-n-Go market for on-the-run water in convenience stores and supermarkets etc. Offers a more environmentally friendly alternative to plastic bottles.
This package contains quality water - message has to be clear as the water is not visible and it will be sitting beside water in plastic bottles in fridges.
Graphics & text must be simple and striking - no fussy designs - clear and modern.
Environmentally friendly and recyclable packaging.
Some sort of design metaphor for water ...
Colours that are associated with water - blue / white
Blue should be very vibrant
Anything earthy such a brown, green or black
Simple, Clean, Dynamic, Innovative, Fun
Product name in large distinct text: Aqua-Water.
Text about source, mineral content, environmental, recyclability to go on side or back of package (This will be supplied later).
Front of package and sides will be seen when stacked up in a convenience store fridge so are the most visually important aspects of the carton.