The buyer added updates to the brief. Read them.
UPTIME Energy, Inc.
What do you do?
UPTIME Energy, Inc. began in 1985 by creating the original energy tablet, most recognized for its iconic blue packet featured in over 20,000 retail stores today. The company grew through their grass roots philosophy of distribution and quickly expanded across the United States through dozens of regional and national chains like 7-11, Circle K and GNC. In February of 2001, the founder of UPTime passed and the company’s grass roots approach lost momentum and distribution as the fierce competition from energy shots and drinks hit the space that they once owned.
Benjamin Kim, a 26 year user of UPTIME tablets, noticed that his favorite daily energy product was becoming increasingly more difficult to find in stores. As an active, serial entrepreneur with numerous ventures, his deep passion for UPTIME led him to explore the opportunity to get involved with the company (get involved is an understatement). On August 1st of 2012, Ben raised capital and bought the company.
To increase awareness and spread his passion for UPTIME, Mr. Kim organized and structured the new UPTIME Energy, Inc. by bringing on a talented Team and investors, including Bill Duffy, a renowned sports agent/owner of the largest basketball agency whose clients include some of the biggest names in the sport. The amazing quality of our products coupled with the loyal following from the masses has led the brand to new heights and sponsorship opportunities with major sports teams and athletic organizations.
Now that the future is looking UP, we are looking for a brand refresh to bring our tablets current.
If you have any questions regarding design or UPTIME Energy, Inc. in general, please feel free to email us at email@example.com or check out our website at www.up-time.com.
How many sides of the package require graphics design?
2-front & back
List the size requirement(s) for your package graphics design
packet size= 4''x3''
What is your industry?
Food and Beverage
Describe the target audience for your package graphics
Our target audience is 18-34 active, mainstream individuals. These are not extreme-sports fans. They are athletes, professionals, students, parents, etc.
What 3 things would you like to communicate to your audience through your package graphics design?
1) What is inside will give you energy (but not intense or scary)- safe product!
2) Mainstream feel
3) Premium ingredients- product is high quality
What package graphics design styles do you like?
Clean, contemporary, creative and artistic layout
What colors do you want to see in your package graphics design?
Any colors are fine except those listed in the "colors we don't want" section.
What colors do you NOT want to see in your package graphics design?
No neon colors, no pink, no yellow
What adjectives should best describe your package graphics design?
Sleek, modern, mainstream, clean, approachable, sexy, exciting, safe
What content must be included in the package graphics design?
Company logo (redesigned), Respective tablet names (Power Blend, Max Blend, Herbal Blend), all content on back panel must stay the same (including supplement panel and UPC code).
Do you have additional info or links you'd like to share?
No additional links
- 14-Apr-13 5:20 p.m. GMT
- Thank you to everyone who submitted designs! Seeing what everyone has come up with is exciting and impressive. However, we want to address a few commonly asked questions as well as a few general comments we have overall.
To start, we'll better explain what we want to see in the designs.
Although we are an energy company, we are looking to be very contemporary and sleek. Our current brand and packaging is bright and colorful, but that doesn't necessarily fit with the repositioning of our brand as a mainstream energy brand. Designs should try to only include a few colors at most. Each tablet packet should look great one their own and amazing together.
Moreover, the designs should be relatively minimalistic. We aren't looking for anything to be "in your face". We need to reintroduce to the 18-34 generation that taking energy tablets are safe, effective, and a superior way of consuming energy supplements. Therefore, an approachable packet design is imperative. Neon colors, electricity, etc. only makes the product look scary and intimidating.
To sum up:
Ø Use only a few colors
Ø Target an 18-34 year old demographic
Ø Minimalistic/approachable design
Ø Move away from Retro look with bright colors
1) We have been asked about whether or not you should be redesigning the logo on the packaging also. The answer is YES. We want every part of the packets updated. You are also designing 3 different packets or our whole energy tablet line (Power Blend, Maximum Blend, and Herbal Blend).
2) The packets have a height of 4'' and a width of 3''. They are double-sided, so if you have a creative way of designing the back panel with the supplement facts, we would love to see it.
We want all of you to know that we appreciate all of your hard work on creating these designs and helping to rebrand our company. Again, if you have any questions at all, the best way to reach us is by emailing us at firstname.lastname@example.org.
The UPTIME Design Team
- 15-Apr-13 3:56 p.m. GMT
- The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
- 17-Apr-13 4:35 p.m. GMT
- Hello everyone!
We only have a few more days left of our competition! There are a lot of designs to choose from, but there is no clear winner yet so keep submitting!
Again, we want to stress the importance of creating a sleek and clean design that can appeal to everyone. What we are truly asking of you all is to create the next "Coca-Cola", "Nike", "Apple", etc. These are examples of companies that own their category and their branding is impeccable, more specifically very clean and mainstream.
This is what we plan to be in the energy supplement industry. Our products are fantastic and easily superior to anything else in the market, we just need people to want to try them and that's where the branding comes in. The packet design should be designed around a solid look and feel for the UPTIME brand (that you've created). It should be something that when people see it, it instantly resonates with them and they immediately know "That's UPTIME".
It may sound like a daunting task, but seeing the creativity you have all expressed so far, we have faith you can handle this.
Best of luck to you all!
- 19-Apr-13 10:38 p.m. GMT
- Due to an influx of designs and designers reaching out to us for more time, we have decided to extend the contest until Friday, April 26th (one more week). We hope this will give everyone plenty of time to come up with their very best designs. There can be no more extensions after this, so be sure to submit any designs that you want to be considered before Friday.
As always, please let us know if you have any questions. Feel free to email us directly at email@example.com.