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Develop packaging graphics (inclusive branding design) for a new deli food product range incorporating different categories such as honey, coffee, oil.
Hi to everybody,
I up-loaded the brief (concept) again as PDF-File, because some of you couldn't open the PPT. Hope it works now for all of you guys, If not, please let me know. Cheers, Stefan
Got some questions around wording and product descriptions. They are not clear yet, because they will be dependent as well on the execution (cute, cheeky, provocative...). I can imagine giving names to heroes, if used in design concepts, like the Romantic, The Killer, the Cutie, whatever fits. In terms of authenticity, here I'm already more clear: e.g. italian chestnut honey from organic farming, bitter flavoured with fine caramel note, certificate no 102/3500 (all products will be produced in limited editions), filled by: Stefan, filled at: 18.05.2011. These authenticity wordings could be placed for instance in a quality seal, or whereever it fits in your specific concept.
Hi to everybody, I received so many great inputs from you guys, that I need more time to go carefully through your entries, try to understand them in depth and give you contructive feedback.
Hi there, I just want to let you know, that I added a 3rd award to this project. That's because you guys submitted already such an amazing quality work, which I would love to snatch all for myself ;-) . So I decided to award at least 3 of your entries and giving hopefully an extra incentive for you to even escalate your efforts and bring the designs to an optimal level. Many Thanks, Stefan
You guys have been exceeding our expectations, WOW ! We got great designs, which are very different - therefore we are going to test 5 of them with consumers. That's the reason, we decided to add 2 additional awards of $500,- each. So, keep doing your best for the last two days, I think , it's worthwhile ;-) . Looking forward to your final masterpieces! Cheers, Stefan