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A redesign (graphics) of our duct tape products packaging. The range includes three products with different target groups. The products should look separate but still part of the same product family.
So in short: 3 designs for duct tape product packaging. An example of the previous packaging included in the files. The products 1 and 2 should be with the same size / model as the old design. The packaging for product three is a bit different in size and there is an .ai file included for the design.
I'm extending the project because I feel I haven't found enough time to comment and give feedback last week and would like to see the project through properly.
Last week I took the designs to our team at the office but I'm afraid the consensus is that the entries did not yet meet the need we have. There were a few that I felt would have worked for one or another of the products but so far I'm still looking for an answer to the whole range. Thus - a further extension to the project.
This does not mean that you guys haven't done a great job up to now, but as I mentioned, I do need the whole range to work, both together and with the rest of our products. I will give more individual feedback about this to those of you who have already submitted an entry.
I know the project is time-consuming due to the number of designs required so I will re-check the award as well.
Thanks for your patience and interest in the project. :)
Additional info on the designs: Based on some of the questions I've received earlier and in the end of the previous week, here are some further notes.
- the language in the products will be Finnish and Swedish - our company colour is blue (see brief for specific colour) - the first two products (lite and standard) use the round design - the third (extreme) product uses the other design which I provided in the brief - the name of the product is "Voimateippi" which translates to "powertape" in English - Voimateippi is the name you should use in the design
I wanted to address a few questions I've received in case anyone else was wondering about the same issues:
1. The file voimateippi.rajat.ai is the one that should be used for the "extreme" product. 2. The texts in the old example can be used as placeholder for the other products as well - the new ones will be rather similar
Thank you all for the entries. I was really positively surprised by the variety of the ideas. Now that the project is closed I've selected a number of them for the "voting" tab to collect some feedback from the team at the office. We'll try to wrap this up in a few days and I'll let you know as soon as there are news to give. :)
After a long discussion at the office we have now chosen the label to go with but I just wanted to thank you all once again for the designs and hope to work with you in other projects.