Zabelin has picked a winning online marketing entry

For $215 they received 16 writing concepts from 3 writers!

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Dates

Starts: 24-Jan-14 3:14 p.m. GMT

Ends: 7-Feb-14 3:14 p.m. GMT

Awards

Award 1: $215, was awarded to Snorkel...

Contract

NDA: crowdSPRING NDA

 Porfolio reuse allowed

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Business Name
Cupid plc


What do you do?
At Cupid, we offer a wide variety of online dating services that are intended to appeal to users of different ages, backgrounds and social interests.
Main brands:
www.cupid.com
www.maturedatinguk.com
www.uniformdating.com
www.loveagain.com
www.speeddater.com



What is your industry?
Advertising and Marketing


Describe your audience
We are interested and males and females from USA, ages 30-60, single, interested in meeting men/women. Most of them have already had the experience with dating sites in the past but it is not necessary to make an accent on this. This ad will be shown only to the appropriate selected audience. Our perfect user usually has better education then average


What 3 things would you like to communicate to your audience through these materials?
- 100% real profiles ;
- Plenty of choice (45 million of members);
- Offline meetings (currently under development)



How do you intend to use these marketing materials (print, web, etc.)
The marketing materials (ads) will be posted on the Facebook on behalf of our company by the Cupid.com fan page.




What do you need done?
We need the copy aimed not only to engage page fans to interact with brand (Likes, comments, shares) but also we need users going to the registration page with a further registration. Basically ad should be interesting enough for users to share it, but at the same time the advertising message should be clear, calling users to join the sit. The registration is free, but in order to have the ability to use all the features users will have to take the paid subscription. The copy has to be 100% family safe, beside this there is no content limitations.


The size is 1200-627, the example of the ad format can be found following the links bellow:
https://www.facebook.com/286345834819612/posts/...
https://www.facebook.com/286345834819612/posts/...


What content must be included?
You can get familiar with it following the link:
http://www.cupid.com/ppc.php?dynamicpage=newcpd...



What character, tenor or spirit do you want to convey?
Humorous or sentiment


What is your required length in words or pages for these marketing materials?
There are no any limitations in the text length. It should attract user’s attention first of all


Do you want to include additional info?
The size is 1200-627, the example of the ad format can be found following the links bellow:
https://www.facebook.com/286345834819612/posts/...
https://www.facebook.com/286345834819612/posts/...

Update 28-Jan-14 GMT
We need the concept to be created. Please do not write anything like "Find your love" of "Meet your soul mate "

You can use some current trends in UK or USA to play it around in your text in order to make it more catchy dor users and to engage them.