Find partners, partner!
a online marketing project by troyfimrite

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Viking Pacific Inc.

What do you do?

We get deals done. Mergers, Acquisitions, Divesting,(help companies be bought and sold), raising equity and debt (help them raise money).

What is your industry?

Investment Banking, M&A, Equity and debt raising

Describe your audience

Our target for this project is for internal growth. We have Licensed our system under the franchise act and need to find "Licensed Patners" to buy the Licenses (Franchises). They are Mostly Male, 45-65 years old, 25 years experience in investment banking, accounting, legal/ law practice. Major cities, highly educated( at least a post grad degree, wealthy ($150k-500k a year), love "dealmaking", value trust and integrity, looking for an opportunity which would support them and allow them to have a great lifestyle, status and position in a company would be valued by them.

What 3 things would you like to communicate to your audience through these materials?

They can "do" deals and yet also have a great lifestyle.
They can "own" their own business and the pride associated
They can make "a-lot" more money by having our support structure which makes it easier and takes a huge amount risk and cost out of it.

How do you intend to use these marketing materials (print, web, etc.)

online marketing/ ads, text and image (google adwords etc.), craigslist ads, industry advertorials. Primarily all digital.

What do you need done?

6 versions Text and Image online ads (for A/B testing) to attract licensed partners. (must fit google adwords, adsense etc.) also rewrite 2 new versions of craigslist/ website ads that show the benefits to them!! (our current info attached is very informational, explains our system and costs, yet does not show the value and benefits for them. We need our current ads rewriten and image ads created with call to action, tag lines, headlines etc...

What content must be included?

What ever would show the value and benefits and yet filters out people that are not qualified. (prior to clicking on the ad!)

What character, tenor or spirit do you want to convey?

Business like, trusted, make alot of money, deal making, system to allow them freedom, own their own business, be their own boss, have a back office to make it easier to make money.

What is your required length in words or pages for these marketing materials?

craigslist, online job boards, and our website ads can be any length, adwords, adsense images, headlines need to be very catchy, call to action and yet fit on ad words campaigns

Do you want to include additional info?

http://www.vikingpacific.ca/Licensed%20Partner%...
http://www.vikingpacific.ca/careers.aspx
http://www.vikingpacific.ca
http://vancouver.en.craigslist.ca/van/bus/22722...