diatoms & foraminifera email copy
a online marketing project by photolibrary

Creative brief

Business Name

Peter Arnold

What do you do?

Stock Photo Agency specializing in natural science, microphotography, wildlife, biology, medical, environment

What is your industry?

Creative Professionals

Describe your audience

Photo Editors, Photo Researchers, Art buyers, Rights & Permissions Managers, Graphic Designers, Art Directors

What 3 things would you like to communicate to your audience through these materials?

Oil contains microscopic fossils of diatoms and foraminifera, the Peter Arnold stock photo collection includes spectacular images of these fossils, check it out at www.peterarnold.com

How do you intend to use these marketing materials (print, web, etc.)

Email

What do you need done?

promote Peter Arnold as the go-to source for microphotography of organisms like diatoms and foraminifera, which are the origin of oil

What content must be included?

references to the www.peterarnold.com website. Also
Describe Peter Arnold as a specialist image collection that is now part of the Photolibrary Group

What character, tenor or spirit do you want to convey?

See this article for more info on the topic: http://www.nytimes.com/2010/08/03/science/03oil...

Also go to the www.peterarnold.com website and put in a search on diatom and foraminifera. Also search photomicrography

What is your required length in words or pages for these marketing materials?

2 or 3 short paragraphs

Do you want to include additional info?

We'll select images, logo etc - I just need short copy for this email blast