Animals in Maths Zoo
a mobile illustration project by Bransome

Creative brief

Business Name

Maths Zoo

What do you do?

Build apps to help young people learn and practice their times tables in a simple innovative way.

What is your industry?

Education and Universities

Describe the target audience for your illustration

5 - 8 year olds

What 3 things do you want to communicate to your audience through your illustration?

Fun
Brightness
Easy to see when made small

How many items or screens do you need illustrated?

12 simple cartoon-like animal heads

Does your illustration need to be a particular size?

No, it needs be in an EPS scalable vector format, though

What mobile illustration styles do you like?

See attached document

What colors do you want to see in your illustration?

A mixture of colours, but not overly garish or gaudi

What colors do you NOT want to see in your illustration?

There are no prohibited colours

What adjectives should best describe your illustration?

Cartoon
Simple
Common style

Do you have additional info or links you'd like to share?

Illustrations

We want vector-based scalable designs that will work from the smallest smart phone to the largest tablet.

I need illustrations for the following animals:
Gorilla, Water Buffalo, Monkey, Lion, Rhinoceros, Leopard, Vulture, Snake, Hyena, Hippopotamus, Wildebeest, Elephant

Each should feature the head only, and be of a cartoon-like ‘fun’ style. There should be a consistent style and they should all be of the same approximate size.

I expect you to give designs for some of these to give me an idea of the theme of the design, but then to send all of them once the design has been accepted.

Colours should be bright and fun but not too garish.

Please note that I only need the head of each animal. They are going to be shrunk to a very small size, so they need to be quite simply drawn. There will be four of each head in a 62x62 pixel box.

There might possibly be a border, but this is for the designer to decide.

It will be predominantly for a younger audience aged 5 – 8 years.

There is a strong likelihood that we would like to animate the characters in the future.

The cartoons in the attached document give some idea of the kind of style I'm looking for (though I'm hoping the designer can improve upon this).

Please note: We do want vector-based scalable designs which will work from the smallest smart phone to the largest tablet.