Pay it forward mobile app
a mobile illustration project by linhdini

Creative brief

Business Name

Pay it forward app

What do you do?

This app encourages people to give others a helping hand.

What is your industry?

General social app

Describe the target audience for your illustration

Age: all ages;
Sex: probably slightly skews female;
Location: US;
Lifestyle / values: tech-savvy people that like to use social media to make the world a better place

What 3 things do you want to communicate to your audience through your illustration?

1) Look and feel: Bright, lively, modern, tech-savvy, Web 2.0; 2) Let's work together to make the world just a little bit happier. But not too far to the "bleeding heart" side -- don't want pictures of crying babies and starving children.

How many items or screens do you need illustrated?

7 screens. See attached Powerpoint for detailed description.

Does your illustration need to be a particular size?

Size for the iPhone.

What mobile illustration styles do you like?

Sample apps:
1) Pulse (news app): like the buttons using photographs, with text layered on top via a black overlay; 2) Path; 3) Flipboard

What colors do you want to see in your illustration?

Open to color palette. Should be bright and cheery, but also professional enough to be trusted.

What colors do you NOT want to see in your illustration?

No fluorescent colors.

What adjectives should best describe your illustration?

Cheerful, hopeful, happy, sharing a smile.

Do you have additional info or links you'd like to share?

* Prefer photographs, drawings are ok
* Like a clean look, nothing too cluttered and busy