Starts:9-Nov-12 4:35 a.m. GMT
Ends:20-Nov-12 2:35 p.m. GMT
Award 1: $225
JPG, Layered PSD
Preview: crowdSPRING Contract
There are no materials for this project.
We are developing a mobile app to make it fun to save money. We'll use game mechanics, animations/sounds, fun quotes, and social media hooks to entice users to log when they "unsplurge" and decide to NOT buy something and save instead. Then they can save towards something they'd rather spend their money on. For example, you might unsplurge on cab rides and save to splurge on new shoes, or a $100 donation to Sandy victims.
- Anywhere in age from 15 - 40 yrs old
- BOTH men and women
- Owns a smartphone
- Positive: Unsplurge is about getting a positive feeling about saving rather than making impulse purchases. The icon should give uses a positive feeling.
- Fun: A boring finance app will never get used. We are going to make the app fun, and the logo should reflect that.
- Rewarding: We want to empower our users and make them feel proud of controlling their spending.
Two versions of the icon for the smartphone app home screen. one in apple's standard resolution and another in retina display resolution
standard size for iphone home screen icons (regular and retina display resolutions)
Open to all possibilities
Any except the ones listed in box below
Brown, pink, red
In addition to showing our brand of being positive fun and rewarding, the icon should be:
- Simple: Has to show well as an app icon. Attention to detail is wonderful, but the icon should not look cluttered.
- Memorable: unique and easy to recognize
Nothing further, looking forward to the creative designs!!
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