Starts:11-May-12 8:01 p.m. GMT
Ends:25-May-12 8:01 p.m. GMT
Award 1: $600
Layered PSD, PNG
Preview: crowdSPRING Contract
My company is currently a one-person startup which primarily develops integrated financial apps for mobile devices, focusing initially on iPad and iPhone, and also on Android devices.
Our free app will allow both existing Kiva members as well as people simply curious about micro-finance to browse pre-sorted micro-lending opportunities (loans); search for loans by specific attributes; view loan details, including background stories, borrower photos and videos; pledge funding to a basket of loans and submit the basket to Kiva website; view loans they've made already; see loans geographically; review country economic indicators by reviewing data mash ups; share loans on social networks; and save and synchronize preference settings between devices.
The app is structured around four tabs for initial release. Each tab is an iPad Split View (i.e., like iPad Mail, Notes, Reminders, etc) with a Master list of loan results that's on screen in landscape mode and a Detail view of loan details for the loan select in the Master View. Of the four tabs, three are identical loan master-detail and one is a Country List master and selected country detail. In addition, there are popup modal windows for viewing the Basket of loans, and for changing preference settings.
The most critical requirement is to design an App Icon that is layered, detailed and compelling. This will in turn drive the color scheme for Toolbars and bar button items. For example, the toolbar background might be a sky blue and the toolbar button items a golden sun. The App Icon could be a golden disk that simultaneously suggests both a bright copper penny and the Sun, in front of an ear of Indian corn with leaves falling off in the shape of a K (for Kiva). I also need a button for pledging amount to lend. Also need custom tabbar icons and toolbar icons and placeholder images as described below. Extra credit for map pins that resemble pennies (dropped from heaven). Would be very good if the color scheme in some way references the color scheme used on www.kiva.org (see also attached logo file).
I don't want a green bar background because its already been done in an iPhone app (see iKiva on the Apple App Store).
Primarily finance, but looking to expand over time into other industries such as education & healthcare.
The target audience for this app is (a) current lenders and stakeholders in www.kiva.org and (b) people who are curious to learn more about micro-lending and become Kiva lenders.
1. Coins / Seeds
2. Growth and Harvest
3. Global, organic elements: Earth, Sky, Sun
* 1 main App Icon. This needs to be detailed and layered.
* 2 Tab Bar Icons: Representing "Explore (Browse)" and representing "My Loans"
* 1 Basket Toolbar Icon
* 1 Settings Gear Toolbar icon
* 2-3 Simple placeholder images at multiple resolutions (retina, non-retina) to display while requested image downloads
* 1 Button representing "Add to basket"
See the attached file: Icon Sizes.pdf
a. Size for iPhone and iPod touch (in pixels)
b. Size for high-resolution iPhone and iPod touch (in pixels)
c. Size for iPad (in pixels)
d. Size for high-resolution iPad (in pixels)
a. 57 x 57
b. 114 x 114
c. 72 x 72
d. 144 x 144
App icon for the App Store
a. 512 x 512
b. 1024 x 1024
c. 512 x 512
d. 1024 x 1024
a. Approximately 20 x 20
b. Approximately 40 x 40
c. Approximately 20 x 20
d. Approximately 40 x 40
“Icons for Navigation Bars, Toolbars, and Tab Bars”
Tab bar icon
a. Approximately 30 x 30
b. Approximately 60 x 60
c. Approximately 30 x 30
d. Approximately 60 x 60
Simple, not futuristic, retro, funky, etc
A Sky Blue, that is perhaps skewing toward slate. Can be a gradient. Used as background color for Toolbars.
A Gold that would suggest both coinage and corn. This would be used for buttons on the Toolbar, i.e. foreground. Needs to be done in a way that does not look childish, corny, kitsch.
The button representing "Add to basket" might be an earth brown-red color, but more brown than red.
Green should be kept to a minimum.
Inspiring, invigorating, uplifting
Please see www.kiva.org. I do NOT want to replicate this website. But may be good to make reference to it in terms of color, font. That is, would be good to tie in to kiva.org, but have a very distinct, unique look.
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