Innovation Economy Corporate Brochure Copy
a marketing copy project by Smcfarland

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Innovation Economy Corporation

What do you do?

Innovation Economy Corporation acquires or exclusively licenses innovative research, technology, products and services that prove to have high-growth, global-market potential.
Once secured, we build a corporate structure around each intellectual property and we support the new “portfolio company” with the necessary resources, subject matter experts, our integrated business infrastructure and our experienced management team.
We then ready the company for subsequent merger or acquisition by another corporation.

What is your industry?

Innovation

Describe your audience

This brochure will be used to attract investors to the company. These may be high-wealth individuals or people who work with investors for instance financial advisors and investors relations people, While we cannot talk about investing directly, the brochure should be geared to peaking thier interest.

What 3 things would you like to communicate to your audience through these materials?

We monetize cutting-edge innovation using already proven and funded research to create companies that address world-wide problems.

We create many companies, currently we have two, with the intention of taking the product from the research phase to commercialization phase and then we exist through IPO or merger and acquisition.

Our company’s products are have millions of dollars of research conducted before we every develop them for commercialization so a lot of the expensive and time consuming research and development is already completed before we create the new company.

How do you intend to use these marketing materials (print, web, etc.)

Print and web

What do you need done?

We have a number of articles that need to be rewritten. They need to become more concise in conveying the message and easy to understand by the reader. These articles will then be placed in a corporate brochure. While they are different in specific content, they are similar in message and overlap. The articles should remain about the same in length in that we are also laying out the brochure at the same time.

Please submit copy for page one (CEO message) and one of the two articles on that same page. This way we can evaluate and provide feedback prior to re-writing the rest of the artilces.

What content must be included?

See above.

What character, tenor or spirit do you want to convey?

The persona for the company should be reflected in the writing. This must have a corporate feel that conveys intelligence, corporate responsibility and a professional identity as well as innovativeness, creativity and cutting edge in attitude and technological breakthroughs

What is your required length in words or pages for these marketing materials?

See above in “What do you need done section.”

Do you want to include additional info?

Graphs can be used for additional explanations. These would be displayed in a side bars in the final brochure.