Design and Write a Marketing Brochure: Customer Experience Management
a marketing copy project by TRG

Creative brief

The buyer added updates to the brief. Read them.

Business Name

iSKY

What do you do?

We are a customer experience management company. What this means is that we monitor/analyze customers and then help companies and brand owners predict customer behavior in order to improve profitability, enhance customer loyalty, and maximize brand equity.

What is your industry?

Market Research, Customer Experience Management

Describe your audience

Our target audience is, simply, companies with prominent brands and a large customer base. Within these companies the stakeholders most interested in our services would be those in charge of customer operations, marketing, and brand strategy.

What 3 things would you like to communicate to your audience through these materials?

1) Defining and creating the ultimate customer experience has unique benefits for a brand/company
2) iSKY 'gets' what customer experience really means
3) iSKY has the tools to monitor/define the customer experience attributes that companies need to focus on

How do you intend to use these marketing materials (print, web, etc.)

Print and web

What do you need done?

Redesign the brochure and re-write the copy.

What content must be included?

Written copy (see attached), images, layout (if need be).

What character, tenor or spirit do you want to convey?

This brochure intends to describe one of our solutions: Ideal Customer Experience studies

We want the copy to be business-like but we're trying to convey a company that is new-age and in touch with what is happening. We are also very technology-intensive and want to convey a blend of traditional (what do customers really want?) and modern (what tools can we use to track/analyze customer behavior).

What is your required length in words or pages for these marketing materials?

One page, back and front.

Do you want to include additional info?

1) We have attached a sample case study. We generally like the look and feel of this and therefore wanted to keep this template for things like brochures, etc. But feel free to re-design for the purposes of this brochure.
2) We like clean, white spaces!
3) www.isky.com for additional information