Dates

Starts:21-Jun-11 2:38 a.m. GMT

Ends:3-Jul-11 4:50 a.m. GMT

Awards

Award 1: $300

Formats

RTF, PDF

Contract

Preview: crowdSPRING Contract

Materials

File 1: BAIBSalesCopy.pdf (2.6 MB)

Uploaded on 1-Jul-11 7:01 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

Build an Incredible Business

What do you do?

I am launching a business improvement practice and I need some copywriting done.
My target market includes traditional businesses (not internet marketers), whose business is struggling or stuck--I have a very successful track record improving and growing businesses. My mission is to help save and grow 1000 businesses that in turn will create jobs and improve the lives of thousands of families. It only takes a few simple ideas to change the trajectory of a business and I've spent the last to decades leading corporate turnarounds and the tools and techniques I've developed can and will make substantial improvements in their business--I'll stop now, but I'm very passionate about this topic and I know I can make a difference--
So, I need some really good copy.

What is your industry?

Business Consulting

Describe your audience

Business owners with more than $500K in revenue (Not a start-up) that is either struggling or stuck and wants to improve their business performance

What 3 things would you like to communicate to your audience through these materials?

You CAN make the changes to improve your business
There are SIMPLE things business owners can do to dramatically improve their business
I have the practical experience (I'm a professional Turnaround and Business Growth CEO) and I've studied business at Harvard Business School, MIT Sloan School of Management and the Kellogg School of Management at Northwestern University. I also teach at a major business school. I have the practical, successful business experience coupled with the best training and educational experiences from the best business schools in the world--I KNOW what works

How do you intend to use these marketing materials (print, web, etc.)

Print, web and video

What do you need done?

I need a sales letter, a compelling hook, and a concise pitch.

What content must be included?

no content included

What character, tenor or spirit do you want to convey?

Uplifting, motivational--yes, business is hard but a few simple ideas can make the difference between incredible success and failure. I also want the reader to know that I am committed to their success. My passion is helping small business which is the economic engine of America. I struggled in business early in my career and I understand the stress and pressure on a family. My mission is to help save and grow 1000 businesses that in turn will create jobs and improve the lives of thousands of families. As I mentioned, It only takes a few simple ideas to change the trajectory of a business and I've spent the last two decades leading corporate turnarounds and the tools and techniques I've developed can and will make substantial improvements in their business-- I'm very passionate about this topic and I know I can make a difference and I want business owners to RAISE THEIR EXPECTATIONS!

What is your required length in words or pages for these marketing materials?

Open to suggestions, I'm interested in quality, a great hook, and a compelling call to action

Do you want to include additional info?

Hope, Inspiration,

Brief updates

28-Jun-11 4:50 a.m. GMT
I've been traveling for business and I'm behind in my reviews so I'm extending this project.
7-Jul-11 10:13 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew