Dates

Starts:17-Nov-10 6:08 p.m. GMT

Ends:25-Nov-10 6:08 p.m. GMT

Awards

Award 1: $250

Formats

RTF, PDF,

Contract

Preview: crowdSPRING Contract

Materials

File 1: TS_strapletter_v1.7.pdf (341.2 KB)

Uploaded on 17-Nov-10 6:08 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

TrafalgarStore.com

What do you do?

TrafalgarStore.com provides customers with the ultimate level of men's accessory luxury products, service, and satisfaction. TrafalgarStore.com offers men's belts, wallets, braces (suspenders), bags, formal wear, and gifts. Always free shipping on TrafalgarStore.com.

What is your industry?

Men's Accessoreis

Describe your audience

Educated, wealthy, male between 35 and 65. Tends to be concervative. Tends to value luxury, craftsmanship, details, uniquness (TrafalgarStore.com's Limited Edition Braces), varied interests and hobbies including golf, high-end luxury cars, international vacations, etc.

What 3 things would you like to communicate to your audience through these materials?

Luxury, attention to detail, and handcrafted

How do you intend to use these marketing materials (print, web, etc.)

Email to top editors at fashion magazines and blogs.

What do you need done?

One page press release on the subject of holiday gifts for men featuring TrafalgarStore.com's braces and/or belts. Do not focus on wallets.

What content must be included?

Braces, exotic belts (alligator or crocodile), mention of discounts on TrafalgarSTore.com for limited time during holiday 2010 season,

What character, tenor or spirit do you want to convey?

clever

What is your required length in words or pages for these marketing materials?

One page, including title, sub title, and body copy

Do you want to include additional info?

Do not focus on wallets. Focus on Braces and exotic leather belts. Reference the copy on TrafalgarStore.com for inspiration and basic content.

Brief updates

9-Dec-10 12:46 a.m. GMT
Hi all,

We just wanted to let you know that we've issued a cS award to user "tomgski" for their great work - congrats, tomgski!

If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...

Thanks so much for participating and see you around the site,

The crowdSPRING crew