- Dates
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Starts:13-Jul-10 9:26 p.m. GMT
Ends:25-Jul-10 9:26 p.m. GMT
- Awards
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Award 1: $200
- Formats
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RTF, PDF,
- Contract
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Preview: crowdSPRING Contract
- Materials
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File 1: New_Blue_Poster_2010.pdf (19.7 MB)
Uploaded on 13-Jul-10 9:16 p.m. GMT
Creative brief
The buyer added updates to the brief. Read them.BUSINESS NAME
FindToto
WHAT DO YOU DO?
We are the 1st FCC, FTC, and NDC guideline approved (patent pending too) phone alert system for lost pets. Essentially we send out lost pet phone call alerts in the area of where the pet went missing or was last seen.Not a subscription- but an immediate emergency alert type system.
WHAT IS YOUR INDUSTRY?
Pets- locating lost pets
DESCRIBE YOUR AUDIENCE
1. Lost Pet Owners. 2. Animal Shelters/Rescues/Vets/Pet Detectives. 3.People who own pets.
WHAT ARE THE TOP 3 THINGS YOU WOULD LIKE TO COMMUNICATE TO YOUR AUDIENCE?
1. Personalized and top notch service. This is why we are superior to our copycat competitors, we are specialized lost pet consultants.
2- Our services WILL increase their chances of finding their lost pet. Phone alerts are broadcasted within minutes of ordering. Our friendly approach enhances community concern and awareness that facilitates a responsive, obliging and participatory neighborhood.
3-Used and trusted by humane societies, animal shelters, rescues, vets nationwide and we contribute back to these organizations.
WHAT STYLES DO YOU LIKE?
Clean, informative, create a sense of urgency without being too "salesly", create TRUST and why FindToto is the ONLY source they should turn to in finding their lost pet.
WHAT COLORS DO YOU LIKE OR HATE?
Doesn't apply-
ANY OTHER ADDITIONAL INFO? (OPTIONAL)
I strongly encourage the creatives to really understand our services and visit our website at www.FindToto.com. Learn what we do, how we do it, and why it works, and how best to convey that message to our target audience. These posters will be posted in Animals Shelters and Vets nationwide and we need be seen as the trusted and widely used professional service in finding lost pets. (We have an additional Tagline Project Posted as well so please visit link if interested... http://www.crowdspring.com/project/2286351_find...
Brief updates
- 14-Jul-10 6:39 p.m. GMT
- Hi Creatives- We just decided on a new tagline that you may want to incorporate or "play off of." It is- Find Toto- Making your pet "the talk of the town." We also want the information on the poster to make the lost pet owner run to their computer and sign up immediately as it will only increase their chances of getting their pet back, for our audience to also clearly understand why this system works and that their neighbors DO want to help them. A common objection we get is "I don't want to bother my neighbors" I hope this additional information helps and I look forward to seeing more submissions.
- 15-Jul-10 7:24 p.m. GMT
- We've decided to start branding what we do as the "Toto Alert" just as Amber Alert is branded for missing childrend, Toto Alert will be for missing pets. Can you tie this in? Something like, Your children have the Amber Alert and now your pets have the Toto Alert....?? You're the pro's so I'll let you run with it! Thank you for all your submissions.
- 20-Jul-10 10:40 p.m. GMT
- Hi Creatives,
Thank you for being patient with us as we do have several projects going on at once. Here is some feedback for everyone. We're finding that we are wanting to combine some of your ideas together which means we're still somewhat creating it and for some reason we're still not being "pulled in" yet. I know there is a lot of information on the details/project brief but not everything on there has to be on the poster. Think about if you lost your pet and have already done the normal routine and then went into your local animal shelter or vet and they too turn you away and say "Sorry we don't have your pet." As you begin to leave feeling hopeless and upset, what kind of (poster content) would captivate you to stop, read, and make you want to run out the door seconds later to order our services? THAT'S WHAT WE ARE LOOKING FOR. Thank you! - 22-Jul-10 4:44 p.m. GMT
- Hi all,
We just wanted to let you know that we've issued a cS award to user "tomgski" for their great work - congrats, tomgski!
If you're wondering why the full award wasn't given out, well, unfortunately, the buyer in this project has asked for a refund. And, because we offer buyers a money-back guarantee, sometimes we have to make good on that promise. In these cases, we refund the entire award (and our project fee) and pay the creative a cS award out of our own pockets. We've promised that every single project will be awarded - no matter what - and this is our way of honoring that promise. While we can't always pay the full award in every case, the winning creative is also free to keep the rights to all their work and do with it what they want. We hope you understand...
Thanks so much for participating and see you around the site,
The crowdSPRING crew
