Brochure for a Life Story Company.
a marketing copy project by bbazis

Creative brief

LET ME TELL YOU ABOUT US:

The Content is for a brochure for Memories Matter. We are a company that
helps clients preserve memories. In short, we create unique and original
Life Stories in the form of a book. They are NOT boring biographies. The
books are meant to be placed on a coffee table to be enjoyed at all times.
They DO NOT have to be read cover-to-cover. They are composed of many short
stories encompassed by a large story (Life). The process used to create the
books is fast, fun, affordable, and requires zero work by the client. For
more information go to: www.yourmemoriesmatter.com.

HERE IS WHAT WE NEED:

We need content for a brochure that will be included in informational
packets given to families interested in placing loved ones in senior care.
Also, the brochures will be placed and distributed in areas frequented by
our target market. Such as, golf courses and coffee shops. Content MUST
evoke the incredible emotions related to the journey of life. To help,
think about your personal feelings about your parents and their
memories/life story. How would you feel if you DIDN’T record them, knowing
you could have? Think of all the things you want your children to
learn/know about you/your parents. What about things you never knew about
your parents? Try to find these emotions within yourself to help create the
content for the brochure so when it is read, the reader feels the same
intensity and urgency you feel regarding love and life.

OUR TARGET AUDIENCE IS:

Our target market is 40-60 yr-olds with parents still living. Our
product/service will be purchased by the 40-60 yr-old and written on their
parents as a gift to themselves, the parent, and generations to come. Our
product is very new and no one has heard about it. We are much more
affordable than the competition. We are also faster and more effective. Our
process is FUN! When our audience reads our brochure, we want them to feel
the gut wrenching emotions that encompass life. Happiness, sadness, hope,
joy, peace, and also urgency as memories will be lost if not recorded in a
book!

WE LIKE THESE EXAMPLES:

Our piece MUST capture the incredible emotions intertwined with life. Also,
the urgency that memories can be lost. If you need help or any more
information, please feel free to send a message. We will be giving as much
feedback as possible.

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

Content MUST convey all of the above. Emotions, fun, and urgency.