Bartle_Bogle... has picked a winning logo design

For $1500 they received 1749 design concepts from 382 designers!

  • Award 1
    bbhL by dans

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:3-Apr-09 2:29 p.m. GMT

Ends:17-Apr-09 2:29 p.m. GMT

Awards

Award 1: $1500, was awarded to dans

Formats

JPG

Contract

Preview: crowdSPRING Contract

Materials

File 1: 868449_Picture 15.jpg (10.0 KB)

Uploaded on 3-Apr-09 2:32 p.m. GMT

Creative brief

LET ME TELL YOU ABOUT US:

BBH Labs is the new global innovations unit of Bartle, Bogle, Hegarty, a creative advertising agency founded in 1982 and now operating from six offices around the globe.

BBH Labs mission is to pioneer and realize new marketing models using technology, transformation and collaboration as our tools.

In exploring new approaches to creative collaboration, we post this brief well aware of the debate around the Crowdspring business model within the design community. Our interest lies in finding fresh, new creative talent efficiently. It is not in our interest to undercut existing market value design fees.

Therefore we appeal to the Crowdspring community in the same way our prospective clients would approach ad agencies in an open pitch. We ask that designers submit only rough comps to this brief. The fee awarded to the winning design will be $500. We will then work with the designer to realize a polished visual brand identity (which should include letterhead and business cards). The fee for this work, including up to two rounds of revisions, is $1,500, a price we believe to be fair market value for a designer at the early stages of his or her career.



HERE IS WHAT WE NEED:

A logo that encapsulates the core mission: to pioneer and realize new marketing models using technology, transformation and collaboration as our tools. Key words to consider might include: collaboration, experimentation, transformation, independent, innovation, world-wide, wired and We.

OUR TARGET AUDIENCE IS:

Design enthusiasts, technology buffs, media junkies, brand managers, marketing professionals, bloggers, press and all the other smart, interesting, opinionated people we plan to soon be exchanging business cards with.

WE LIKE THESE DESIGNS:

Our black sheep logo (http://www.bartleboglehegarty.com/) is a clear and iconic illustration of our beliefs. Feel free to build upon or playfully reference the current logo. But keep in mind this is simply one option. We are very interested in seeing options that in no way relate to our existing black sheep logo. For instance, someone mentioned that the Russian equivalent to the black sheep is a white crow. Not suggesting thats the answer either. Get creative!

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

No beakers, lab coats, or other obvious laboratory references.