BookTurtle has picked a winning logo design

For $150 they received 74 design concepts from 24 designers!

  • Award 1
    Book Turtle V7 by HoverchairStudios

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Dates

Starts:29-Dec-08 7:40 p.m. GMT

Ends:5-Jan-09 7:40 p.m. GMT

Awards

Award 1: $150, was awarded to Hoverch...

Formats

EPS,PSD,AI,JPG

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

LET ME TELL YOU ABOUT US:

BookTurtle.com is a book buying website. The site buys high quality, re-saleable books from users. We provide an easy, convenient, and free way to make money from extra personal books, without any headaches. Simplicity, value, and speed are our highest priorities.

HERE IS WHAT WE NEED:

We are in need of a logo and lockup. This graphic will be used on the website and in print materials. Final delivery should be both color and grayscale images.

OUR TARGET AUDIENCE IS:

Our audience is a sophisticated reader, who values their free time and reads a lot. They go through lots of nonfiction titles fairly quickly, and want a quick, simple way to turn their finished books into cash.

College students at the end of each semester, urban professionals, and older readers that value simplicity are typical customers.

WE LIKE THESE DESIGNS:

See personality examples at: www.bigwords.com and www.crowdspring.com.

See logos of www.flock.com, www.popurls.com, www.yousendit.com for both imagery and font.

See www.BookTurtle.com for color guidelines.

Clean, sans serif, and with a graphical representation (a turtle comes to mind!).

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

The site needs to convey a stronger sense of personality. The use of a turtle is meant to convey reliability, trustworthiness, and doggedness, like the story of the tortoise and the hare.

The logo should be on a white background.

BookTurtle.com should be presented with capital "B" and "T", with no www in front of it.

An image of a turtle is not 100% necessary, but definitely recommended.

An image of a book is also recommended.