For $719 they received 298 design concepts from 98 designers!
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Starts: 15-Jul-14 3:54 p.m. GMT
Ends: 28-Jul-14 11:59 p.m. GMT
Award 1: $719, was awarded to surip
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PRODUCT: The product is the world's first nuclear power tariff. Nuclear power emits very little CO2 (only a fraction of what a coal fired plant would emit). Thus the product will be branded as a green/environmentally friendly product.
TARGET GROUP: The customers are people who want to buy low carbon electricity. A typical customer will be between 30 and 50 years of age and will pay up to 1000 USD of the electricity. Therefore the logo most not be gimmicky. It needs to look trustworthy and reliable.