Dates

Starts: 3-Jul-14 5:48 p.m. GMT

Ends: 17-Jul-14 11:59 p.m. GMT

Awards

Award 1: $719

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Beautiful hotel located in the beautiful Smoky Mountains of Tennessee is in need of a fabulous new logo.
The property is a privately owned and has just spent $7 million dollars on a total renovation. We need a new logo to reflect the tone of this great property. Here are some things for inspiration:

History:
Established family owned hotel brand requesting new logo.
The hotel was built in the 70's.
Location is near a beautiful river. Each room has a private balcony that opens the the river.
The hotel has beautiful landscaping and the architecture is one of an upscale mid century lodge.

Tone - Inspiration:
Mid- Century Modern with a touch of "rustic charm" - but not cabin feel
Think Jackson Hole Wyoming Lodge
Colors warm, inviting - color swatches will be uploaded.
The logo must exemplify the beauty of the mountains and the hotel.
Important we are able to use it vertically and horizontally

We will want to include the "location of the hotel" as a tag ( must be able to work and live along side the logo ( would like to be able to use with or without ( just in case we ever need it to stand alone)

The property is open year round. Rooms are large and very inviting. Hotel has many return visitors and loyal following.
Families and couples are their mix.

Mom is the target and the decision maker for all travel plans.

Link to Website and other inspirational photos and links will be provided in the brief.
Thank you.

Update 3-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 3-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 7-Jul-14 GMT
Seems many of the designs submitted are not showing the warmth and personality of the hotel. I included sampled of colors that were used in the renovation of the sleeping rooms.


Please be sure to use the name of the hotel in the logo. As we are competing against the big known brands... so use of initials will not work for this one.

Keep in mind the logo will be used for print, digital and also for their signage.

Thanks - and looking forward to seeing many great designs...



Update 9-Jul-14 GMT
Extending due to the fact the client needs some additional time... THANKS!!!
Update 10-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 10-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 10-Jul-14 GMT
Hi all -
I just loaded up a screen grab of the front of the NEW lodge. For those using a sketch of the hotel in the logo, please use this pic to build the sketch. This is the photo I am referring to when I say please use the "new hotel" picture.
Thanks - please message me if you have questions.

YOU ALL ARE AMAZING.
Loving the options!
Update 14-Jul-14 GMT
Hello everyone... each of you have done a fantastic job on the logo.

But I would like to see options using...

more river stone added if applicable

Also, the black bear is one animal that is famous in the Smoky Mountains.... how would you use an image of a black bear in the current logo you develop a new one to include...

(We don't want them to look ferocious or mean.)
Thanks
Update 14-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 14-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 14-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 14-Jul-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 14-Jul-14 GMT
Hello
I just uploaded images of black bears. Thanks
Update 24-Jul-14 GMT
My client is needing more time due to their travel schedule... I am very sorry for the delay.
Thanks so much for your patience...

TNADVENGAL