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Starts:3-Jul-14 1:58 a.m. GMT
Ends:12-Jul-14 1:58 a.m. GMT
Award 1: $300, was awarded to alismata
Tip 1: $50, was tipped to joshbur...
JPG, Vector EPS
Preview: crowdSPRING Contract
File 1: hmg_samples.docx (75.3 KB)
Uploaded on 3-Jul-14 1:50 a.m. GMT
Higgins Marketing Group
Advertising and Marketing
1) Strong, polished identity that inspires confidence (rather than over-hip, over techy startup that may go out of business)
2) Although professional, we're also creative and original - I'd want folks' impressions to be "wow, that's really CLEAN, but pops with some originality"
3) While we want it to inspire confidence, we also would like it to feel warm, interesting, and engaging (rather than cold/stark/or rigid).
The primary focus should be on the text "Higgins Marketing Group," I definitely would like an associated/connected image of some sort... this image might be a treatment of our company initials - hmg, maybe just the "h", or maybe some other image that just conveys a sense of great ideas, insight, impactful writing/communication.
Yes - I did a quick search and came up with several examples that capture the general balance desired between text and image... as well as the understated/professional nature of things (not over the top with too much graphics and colors).
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