marketingman... has picked a winning logo design

For $300 they received 336 design concepts from 86 designers!

  • Award 1
    higgins by alismata

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Starts:3-Jul-14 1:58 a.m. GMT

Ends:12-Jul-14 1:58 a.m. GMT


Award 1: $300, was awarded to alismata


Tip 1: $50, was tipped to joshbur...


JPG, Vector EPS


Preview: crowdSPRING Contract


File 1: hmg_samples.docx (75.3 KB)

Uploaded on 3-Jul-14 1:50 a.m. GMT

Creative brief

What is the exact name you would like in your logo?

Higgins Marketing Group

What is your industry?

Advertising and Marketing

What are the top 3 things you would like to communicate through your logo?

1) Strong, polished identity that inspires confidence (rather than over-hip, over techy startup that may go out of business)
2) Although professional, we're also creative and original - I'd want folks' impressions to be "wow, that's really CLEAN, but pops with some originality"
3) While we want it to inspire confidence, we also would like it to feel warm, interesting, and engaging (rather than cold/stark/or rigid).

What logo styles do you like (image + text, image only, text only, etc.)

The primary focus should be on the text "Higgins Marketing Group," I definitely would like an associated/connected image of some sort... this image might be a treatment of our company initials - hmg, maybe just the "h", or maybe some other image that just conveys a sense of great ideas, insight, impactful writing/communication.

Do you have any other info or links you want to share?

Yes - I did a quick search and came up with several examples that capture the general balance desired between text and image... as well as the understated/professional nature of things (not over the top with too much graphics and colors).