Dates

Starts:2-Jul-14 11:56 a.m. GMT

Ends:15-Jul-14 11:59 p.m. GMT

Awards

Award 1: $200

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: Ikat_Example_1.jpg (40.7 KB)

Uploaded on 2-Jul-14 11:38 a.m. GMT

File 2: Ikat_Example_2.jpg (1.4 MB)

Uploaded on 2-Jul-14 11:38 a.m. GMT

File 3: Bag_Example_1.png (255.7 KB)

Uploaded on 4-Jul-14 10:48 a.m. GMT

File 4: Bag_Example_2.png (134.8 KB)

Uploaded on 4-Jul-14 10:49 a.m. GMT

File 5: Tiger_Face.png (10.9 KB)

Uploaded on 5-Jul-14 6:13 a.m. GMT

File 6: Playing_with_the_tiger... (41.1 KB)

Uploaded on 10-Jul-14 11:56 a.m. GMT

File 7: Font_Option_1.jpg (18.4 KB)

Uploaded on 12-Jul-14 7:12 a.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Empower

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

1) Chic/Stylish – We sell high-end handbags (think Kate Spade & Michael Kors) targeted at young professional women. We want our logo to convey high fashion, with a touch of femininity.
2) Simple/Clean – We believe there is beauty in simplicity—as well as function: We would like to be able to put our logo on many different products (handbags, belts, pendants, etc.).
3) Sophisticated – Our products are luxury goods that will be purchased by the movers and shakers of society. We need a logo that matches the sophistication of these women.

What logo styles do you like (image + text, image only, text only, etc.)

Image + text

Do you have any other info or links you want to share?

The name Empower refers to the fact that our products empower the women who produce them (rural artisans in developing countries) and the women who wear them. In light of that, we would like our logo to somehow incorporate a tiger. Why? Because a tiger is fearless, powerful, and distinctive—the perfect symbol to represent our artisans and resonate with our target demographic.

Our products also come with a signature silk scarf that is stamped with Ikat patterns (as shown in the photos included). Our logo does not need to include these patterns, but we thought it might provide additional inspiration for designers. Note: As mentioned above, we are selling high-end, chic handbags. We are not looking for a logo befitting a handicraft company :) .

Qualities of Our Target Demographic: Chic, smart, trendy, independent, socially conscious, sophisticated, professional, creative.

Look and Feel of our Products and Branding: Chic, clean, fun, colorful.

Brief updates

4-Jul-14 10:48 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
4-Jul-14 10:49 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
4-Jul-14 11:02 a.m. GMT
Hi All! Thank you for the submissions thus far and any pending submissions! We wanted to let you know that we have uploaded a couple of photos of designer bags. These bags are close to the look that we are going for with our products. When designing our logo, please try to envision the image fixed to the side of these example bags. Chic, clean, sophisticated...

Also, we wanted to let you know that after looking at several submissions, we have decided we want to use SANS-SERIF fonts for our logo. Please only use these fonts going forward.

We look forward to seeing all of your work!

Thank you!

Sara and Jake
5-Jul-14 6:13 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
5-Jul-14 6:16 a.m. GMT
Hi All! Thank you again for all of your submissions thus far! We wanted to alert you that we have uploaded a file (Tiger_Face) to give you all inspiration for the tiger face part of our logo. We want it to be simple, and fierce but not scary or masculine.

Please keep up the good work!

Sara and Jake
5-Jul-14 6:18 a.m. GMT
We are extending the deadline to give creatives a chance to update their designs based on new info we have given (namely, pictures of sample bags and a sample tiger face outline). Thank you!
10-Jul-14 11:56 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
11-Jul-14 10:03 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
12-Jul-14 7:12 a.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
22-Jul-14 3:55 a.m. GMT
Sorry everybody, we are working in India and internet has been hard to come by lately. We get back to the U.S. in less than a week and will decide our winner then. Thank you!
11-Aug-14 4:07 p.m. GMT
Hi all - We have been unable to get all of our decision-makers together up until this point. Unfortunately, that means we need a bit more time before awarding our project. We will be getting together on August 18th, and will have a decision by that date.

Thank you all for understanding. We really appreciate your participation in our project!

Jake & Sara