pierorighetto has picked winning logo designs

For $1019 they received 1040 design concepts from 90 designers!

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Dates

Starts: 23-May-14 9:06 a.m. GMT

Ends: 8-Jun-14 11:59 p.m. GMT

Awards

Award 1: $819, was awarded to Maly

Award 2: $200, was awarded to ledpixel

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MISSION
•Launching a new Sportwear Clothing Brand who will operate through own retail store in the European, Middle East, Asian and US market.

IDENTIY
•Clothing line that represents a bridge of communication between the sportwear industry and the fashion industry.

•Develop a “sporty “clothing line providing a fashion soul to the technical and performing side of a garment.

SOCIAL BACKGROUND
An increasingly demanding society, always more convulsive, style-conscious and forms-oriented requires people to be more and more performing, taking care of both their own aesthetic and communicative style.

"Appearing" become an integral part of "being".

To maintain the right ratio between social commitment and inner-well-being, people have a greater need of movement and balance.

Sport has served in the last 30 years a regenerating function: at first as a niche phenomenon aimed at amateurs, later as a mass phenomenon, understood as a moment of sharing values and styles.

People, part of an exigent society, find in the sport a moment of conviviality and well- being.

The strong osmosis of “being sporty in daily activities" has generated a steady increase in the connection between ACTIVEWEAR (sports clothing) and FASHION industry.

The bond between Sport and Fashion is getting stronger because:

•Fitness industry is exponentially growing: sport becomes at the same time “fashion” and a way of being.

•Greater awareness of the social welfare: focus on the importance of feeling good about themselves and on the will to acquire and share a social status.

The frenetic pace of everyday life requires both women and men to have at the same time a trendy and comfortable clothing represented by a connection between sportwear, comfort, aesthetic sophistication and attention to details.

Update 23-May-14 GMT
Hi guys,
i appreciate your ideas and motivation.
i might not be able to reply instantly to your proposal during the weekend.
Because I will be abroad over the weekend, I will not have constant internet connection.
I will try to get back to you as much as I can.
Looking forward to see your ideas.

best,

Piero
Update 24-May-14 GMT
hi guys! good work so far.
just a reccomandation:
please make sure to work on something representative of the brand identity i tried to describe in the presentation- i know is not easy to cacht the whole philosophy behind the brand resding just a few lines, but please let your imagination and creativity inspire you.

looking for three different characterisitc:

1)logo sapopa
2 special font for the name "sapopa"
3) special fomt for the pay off " play instinct"

thanks guys!!!
Update 24-May-14 GMT
hi guys, thanks for your wokrs!
just a tip: i see the majority creates the logo starting from the S of sapopa.
i would rather create a logo itself that is not necesserly a modification of the S
keep it in mind plase.
thanks

again: i'm looking for the perfect combination between LOGO/ Sapopa font / PLAY INSTINCT font .
3 items in tolal, that can work together.
please, send your proposal accordingly,
thanks
Update 24-May-14 GMT
sorry guys if i rated the same project more times : i'm doing it from my ipad and i press the wrong star.
Update 24-May-14 GMT
guys, i'm looking for a logo that is Not a modificatin of the letter S.

-i would like some logo proposals that have a meaning behind the logo, following the idea i describe in the presentation.

- work on the pay off as well.
- i really appreciate if you send me the whole package: logo + brand name + pay off, so i have an idea of the 3 together,

thanks

Update 26-May-14 GMT
HI GUYS!
thanks for your energy!
just a couple of guidelines:

Sapopa: connection between the techincal world and the high fashion design, celebrating the INDIVIDUAL (as a person).

PLEASE MAKE SURE TO FOLLOW THE ideas i tried to express in my PRESENTATION ( i invite to read it carefully)

- please let's try to find a logo that is not just a modification of the S letter of sapopa.
i'm looking for a mean behind the logo: a simple and effective concept.

-i'm looking to reveice a customized font for sapopa (something IMPOSING and simple at the same time)

i really aprreciate your work!!

thanks

Update 26-May-14 GMT
hi guys,
please even uif i like some project i think we need some improvements.
please, fooow this guidelines:

1)the brand is bridge between technical and high fashion: so i need somethin more charming,simple but not obviuos, easy to read and customized.

2)focus that our target is mostly woman

3)i haven't received inspiring ideas about the logo itself. we need something that can stay in the garments alone. something that has a story behind, that has a menaing.
Start from a details or concept ( ie: a word, idea, adj, name) developed into a logo thanks to your creativity.

Update 26-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 26-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 26-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 26-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 26-May-14 GMT
i attched 3 files:
prada: i like the font so IMPOSING AND ELEGANT
ysl: i like the semplicity
lululemon: cathcy logo

please use it as inspiration
Update 28-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 28-May-14 GMT
i have attached a file ( the original was a ring, it inspries me the drawing. P as person, P I ans play instinct).
please use your creativity and develop a logo based on this.
thanks
Update 28-May-14 GMT
can you send me some proposal based on this last attachement? thanks
Update 28-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 28-May-14 GMT
guys let's try this:

looking for a logo based on the last attachment ( P ring symbol)

option 1) logo + in the written sapopa one of the P has to be the logo.7

option 2) logo + written sapopa with a font itself ( without using the logo on the written sapopa)


Update 29-May-14 GMT
the last logs submitted reminds the playstation Logo.
I attach you an image
thanks
Update 29-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 29-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 29-May-14 GMT
Hi everyone!
thanks guys.. some works are really inspiring.
just a couple of more tips:
- i attached an image of sapopa contained in an exagon . use it as a form of inspiriation, i like the idea that the logo is not contained in a circle but in some other form, as the exagon... play with this..
- i'm not happy with the logo as a modification of an S or P ( een if some of your ideas are really interesting) it' too redundant all these letters, so i'm asking you TO CONCEIVE A LOGO REPRESNTED BY A SYMBOL, NOT BY A LETTER.
asking you to find inspiration reading my presentation .
Keep in mind i like the idea of latin style/ ancient roman style/ even middle ages inspiration.
mae sure to find a connection between MAN/ INDIVIDUAL/ research of happyness through the instinct/ integrity.
thnaks for your effort!!!!
Update 30-May-14 GMT
guys let's forget about the Hexagon idea.
dont like it, it was my fault to ask you to work on it.

i like the image of nike i attached becuase is really elengat and simple. i want this type of touch, but a bit more suitable for a high fahion brand (not so sporty look like nike)

thanks
Update 30-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 30-May-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 31-May-14 GMT
guys let's try to focus on the logo!
haven't received yet something that inspire me.
i need a logo that is simple, not related with yoga, infinite, circles, india..
i need a logo that does not contain letters of sapopa
i need a logo that has a neanig behind based on what i wrote in my presentation (celebration of a person of creativity, celebration of playing life with the instinct.)

follow these tips, please!!!
thanks for your works!!!
Update 1-Jun-14 GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
Update 1-Jun-14 GMT
hi everyone,
please have a look to the last pic i have just updated.
i would like something that has a look like that one but customized a bit for sapopa.
thanks!

please send me LOGO + FONT SAPOPA + FONT PLAY INSTINCT.

i will extremely appreciate give credit to the one of you who send me the whole work proposition .

thanks
Update 1-Jun-14 GMT
I would like to say thanks to everyone for the works you submitted so far.
I received such a good proposals.
Still i haven't seen yet the final option that totally inspires me.
That's why i choose to extend the competition.
Keep supporting my project a bit more, i really aprreciate your help!
Best,
Piero