MorganPat has picked a winning logo design

For $500 they received 186 design concepts from 37 designers!

  • Award 1
    logo by brandit66

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Dates

Starts:24-Mar-14 5:05 a.m. GMT

Ends:10-Apr-14 11:59 p.m. GMT

Awards

Award 1: $500, was awarded to brandit66

Tips

Tip 1: $50, was tipped to moss

Tip 2: $50, was tipped to OkAdauto

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: Labels_We_Like_-_Red_B... (765.9 KB)

Uploaded on 1-Apr-14 9:52 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Red Brick Artisan Wine Cellars

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

Authenticity = a sense that a real person in a real place crafted this wine
Artisan - not a mass-produced wine but something hand-made
Premium / Luxury - while not an expensive wine, the label should make it look classy.

What logo styles do you like (image + text, image only, text only, etc.)

Text-Image; I'm fairly "font driven", but this is a name that evokes some imagery which will bring across the artisan / hand crafted nature of the brand.

Do you have any other info or links you want to share?

This is a Red Wine driven, private label brand. The initial wine will be a Pinot Noir from the Central Coast sold at premium retailers in their respective markets across the country. The plan is to add a North Coast Petite Sirah and an appellated Zinfandel to the brand (Dry Creek / Lodi / etc). The brand will be positioned so that the wine tastes like a $25 Pinot, but sells for $15 at our retailers.

The name, "Red Brick Artisan Wine Cellars" is "the most" it could be. We have the rights to "red brick", so if the designer has a cool concept around "Red Brick Winery", or "Red Brick Cellars" alone, that's fine. We have some latitude there.

Brief updates

1-Apr-14 9:50 p.m. GMT
I am posting a powerpoint with label designs I like for participants to get an idea of what I like.
I am also posting several Lightboxes with images that appeal to me when I think of Red Brick - there are four of those.
I'm also increasing the award so designers get $500!
1-Apr-14 9:52 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
1-Apr-14 9:55 p.m. GMT
I have uploaded a powerpoint document with Labels that I like. Hopefully that will give Designers someplace to start.

I have also created 4 lightboxes on Shutterstock with various "Red Brick" images that come to mind. Some of these are very different, but hopefully will spur some creative thinking.

Here are those:
Lightbox: Red Brick


http://www.shutterstock.com/public_lightbox.mht...

Lightbox: Red Brick with Barrels:

http://www.shutterstock.com/public_lightbox.mht...


Lightbox: Red Brick Wall

http://www.shutterstock.com/public_lightbox.mht...


Lightbox: Red Brick tech

http://www.shutterstock.com/public_lightbox.mht...
3-Apr-14 4:46 p.m. GMT
Thanks all for almost 100 submissions so far. Here are a few brief updates that seem to relate to most submissions (probably specific stuff I should have said originally...)

Please include the appellation, varietal and vintage as you would expect to see on a normal wine label. For this project you can use Central Coast Pinot Noir 2012.

The BRAND will have three varietals in it: Central Coast Pinot Noir, Lake County Petite Sirah and Lodi Zinfandel. If you can show your design on a bottle in three different versions so they can be differentiated on the shelf, that is a plus. In some cases this may be a totally different set of colors (possibly red, white, gray, for example), or just differentiated by the presentation of the varietal (Pinot, Petite or Zin). Hope that makes sense, please email if it doesn't.

I am looking for something other than a square label. Please see the slide on my powerpoint (uploaded a couple days ago) on Unique Shapes. This doesn't have to be dramatic, but a rectangle (think brick) or a vertical design.... you get it.
30-Jun-14 10:28 p.m. GMT
Hello all,

We just wanted to let you know the buyer in this project picked an entry to award, but it was disqualified by a 3 person panel from crowdSPRING because it was submitted by a banned creative. As a result, we are issuing a refund to the buyer.

The creatives who posted the stock images in this project had their accounts immediately removed.

Thanks so much for your understanding about this unfortunate turn of events and for your hard work.

The cS crew