Dates

Starts:13-Jan-14 1:18 p.m. GMT

Ends:26-Jan-14 1:18 p.m. GMT

Awards

Award 1: $200

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: SR-logo-clean_1.png (12.2 KB)

Uploaded on 13-Jan-14 12:57 p.m. GMT

File 2: backslash.eps (2.0 MB)

Uploaded on 13-Jan-14 12:59 p.m. GMT

File 3: star-big.jpg (474.4 KB)

Uploaded on 13-Jan-14 1:15 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Star Republic

What is your industry?

Internet

What are the top 3 things you would like to communicate through your logo?

Future / Vision / Innovation / Hi-tech
Rock n’ roll / Rock stars / Backslash
Bad boys / Independent / Black sheep of the family

What logo styles do you like (image + text, image only, text only, etc.)

The logotype should be an image without text, and one version with text.

Please state all fonts used, we appreciate input and prefer open source or freely available fonts. Then again, if a font is perfect for the project use it!

We would like suggestions on a new color scheme colors, our current one is not a limitation.

Do you have any other info or links you want to share?

Star Republic is a successful e-commerce company based in Sweden with an office in NYC. We want a new logotype, one that communicates our core values and our business methodology. Star Republic is the rock star of e-commerce, not the typical mainstream stereotypical it-company, more of a rock band aiming for Madison Square Garden, not a gig at the local pub. We dare to do new things, to be different and aim to please our customers by delivering our products fast and with precision.

Inspiration:
Rock music from the 80s like Mötley Crüe & Guns N Roses

We love rock n’ roll bands logotypes, Guns n Roses, Dio, Judas Priest, Iron Maiden (Eddie is a favorite, see Backslash)

We like rock n’ roll symbols, skulls, guitars, roses, motorcycles etc.

Tattoos are also in the ballpark.

All these suggestions are for inspiration, they are not limitations.

However, we still want to be perceived as professionals. We understand that it is a challenge to balance the rock n’ roll image with the professional it-consultancy image, but that’s what this project is all about!

We also have a mascot for our e-commerce suite / product. He’s a rock n’ roll fox, in a tuxedo and a Slash cylinder-hat. His name is Backslash, since he is a rock star in the IT-industry! (see attached file)

Link to our ads archive: http://www.starrepublic.com/Annonser/

Brief updates

20-Jan-14 11:18 a.m. GMT
This project is not limited to logotypes for our company, we need a logotypes for future events and / or one of our platforms as well. It has fewer limitations then our other project "Logotype update/new design", feel free to post your entries there too. Especially the variations of our current logotype.

We would like to see more variations of our current logotype. Feel free to experiment with our current three-pointed star.

Please do not use stars that can be associated with different religions or certain science-fiction tv-shows.

As we will use our logotype in different sizes and in print on clothes, letterheads etc. please avoid using gradients.

The logotype and the company name should be usable separately, please avoid intertwining them too much.

Thank you for participating and keep up the good work!
3-Mar-14 6:31 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer Buyers a money back guarantee, sometimes we have to make good on that promise.

Thanks so much for your efforts and creativity.

The cS crew