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Aggressively seek out "dynamic" logo designs. This will be the winning design. Dynamic, simple, and unique.
Please stop with the simple logos of the letter V... seriously, it's insanely unoriginal.
1.) Needs to have a "dynamic" aspect (Google this if you don't know what this means)
2.) Type: a.) Abstract mark with the name built in (like Intel) or abstract mark with name in a unique font (like Audi) or b.) Logo type with unique font with abstract mark built into it (like Wal-Mart)