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Just wanted to update the brief and make this clearer than I did previously. We want a NEW logo, not an updated version of our previous logo. We'd like something completely different, and using more modern colors than what we have currently. I hope that helps! There are a lot of designs being submitted that are utilizing some kind of a facial profile. This is completely fine, but I'm hoping to see some really creative designs without that as a component as well. I guess what I'm trying to say is that we're not set on a design with a facial graphic, but we're not against it either. I hope to see some other options. I'm not at all creative in this sort of arena, so I don't even know how to provide any better direction than that. I'm hoping that there will be a design that just JUMPS out as our logo, one that slaps us in the face as a "YES!". To save you time on text, the all caps style text, where the A from Ark, the L from La, and the T from Tex are slightly larger is pretty much what we feel meets our clean, sophisticated, professional desire. ArkLaTex is an abbreviated version of an area, Arkansas-Louisiana-Texas. The logo needs to say to a parent/patient, "This is a quality establishment." We are heavily focused on our patient care -- relieving pain, anxiety, fear, etc. We spend a lot of time trying to perfect the patient's experience when they visit our office. We want them to walk away saying "Wow, I've never been treated like this in a doctor's office." (In a good way) The logo needs to be the give that first impression. Not an easy task, but I know you all are up to the challenge. Thank you for your submissions!