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Dates

Starts: 26-Jul-13 7:20 p.m. GMT

Ends: 23-Aug-13 11:59 p.m. GMT

Awards

Award 1: $1000, was awarded to epiclogo

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This is a logo design for an upscale beachside diner in an affluent beachside community. However, it should not look old and stuffy. The logo should convey a fairly young, affluent and energetic image related to beach and surf lifestyle.

The affluent surf lifestyle theme will be a prominent look throughout the diner. Surfboards on wall, 1960's beach party movie posters throughout (Beach Blanket Bingo, Clambake, Surf Party, It's a Bikini World, etc.) A modern take on the 1960's beach diners.

Could be colorful and bright.

Update 26-Jul-13 GMT
The one thing I think we need to be mindful of in exploring concepts for this logo is that it NOT look like it could be a surf shop logo.

It needs to be able to convey that it is a diner or eatery. I realize it's a fine line to walk considering the theme of the restaurant but I'm confident in the incredible creative minds we have here.

I excited to see the ideas being posted already! : )
Update 29-Jul-13 GMT
Another direction we would like to see explored are designs with a bit more of a fun graphic tribal feel that we can compare against conservative designs. We're not sure if the tribal route is right direction, but we feel it could very well be a strong option with the right execution.
Update 15-Aug-13 GMT
Client has been away on vacation and we have not been able to get feedback to narrow down design choices.