For $2000 they received 516 design concepts from 75 designers!
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Starts: 21-Jun-13 6:26 p.m. GMT
Ends: 25-Jul-13 9:25 p.m. GMT
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SUBMISSION TYPES: We are requesting two types of submissions--"derivative" and "original"
DERIVATIVE SUBMISSIONS: "Derivative" design submissions should be based off of one or more of the concepts from recent logo explorations, or our existing logo. So you have 3 options from which to choose when crafting a derivative design.
ORIGINAL SUBMISSIONS: "Original" design submissions are anything that fall outside of the above definition. These should be well-reasoned design concepts that are built from scratch. In other words, 100% original.
Obviously, there will be some overlap between original and derivative designs. We will make a judgment call for anything that falls in a gray area, but most likely anything that relies heavily on a pre-existing concept will be considered a derivative design. That's not bad--it just is what it is.
We are specifically looking for both derivative AND original design submissions, because as much as we like our current concepts, we feel there might also be something better out there. That's why we're offering two awards: a main prize for the winner, and a runner-up prize for the top design in the non-winning category (i.e. if an original design wins, the top derivative design receives the runner-up award, and vice versa).
COLOR PALETTE and VISUAL LANGUAGE: You will also notice there is a separate award for the winning color palette/visual language. This we feel deserves its own separate category, because while we understand color and logo are somewhat inseparable, we want to give all consideration to different "visual language" ideas for both the logo and the brand more generally. We have an existing, de facto visual language that is primarily a "light" feel, with no clear primary color (i.e. many accent colors). This is described in our current style guide, and our recent marketing materials, including new web site and print materials.
While we will consider all color palette options, we are invested already in an existing palette, so drastic changes will need to have a great reason behind them. Again, we are not opposed to a complete change of direction, but if we are not 150% wowed by a new direction, our preference will be to stick more closely with the existing de facto visual language of using light background and multiple colors. Accent colors, specifically, we are easily willing to change. On the other hand, primary elements such as light vs. dark background, and multiple primary colors vs. 1-2 primary brand colors may take more convincing.
That said, please don't be afraid to try new color schemes! We want to see your creativity, and we want to hear why you think we'll create a stronger brand by going in a different direction. For all these reasons, we have created a separate award for the winning color palette/visual language. It's entirely possible that the winning logo designer will also win the color palette prize, but it's not assured.
HOW TO SUBMIT: Your logo design submissions should include 3 main things: 1) Logo, 2) Color palette used, and 3) Visual language/inspiration examples.
For logo, we are looking for 4 versions: Color, Color Negative, Black & White, Black & White Negative
For color palette, a simple display of color swatches with pantone/hex colors used is appropriate. Please designate which colors would be primary brand colors, versus secondary/accent.
For visual language inspiration, please provide some example images you may have used for inspiration, or that you feel represent a similar concept to our brand. These could be any screenshots you have of web sites that you believe evoke the brand concepts we are trying to convey. As the contest goes on, we will also ask to start seeing examples of the visual language that include actual logo finalist designs.
SELECTION PROCESS: At the end of the day, we will quite simply choose the winner(s) that we feel best conveys our brand--there will be no official quantitative scoring system. However, we will maintain a strict structure and process.
We will divide the contest into two distinct phases:
PHASE 1--DAYS 1-4: Focused on fielding all new entries from any designers willing to participate. We will provide quick, iterative feedback to all submissions, on a minimal daily basis, and will aggressively eliminate designs that miss the mark. At the end of Day 4, we will choose a small group of finalist designs to advance to Phase 2. All designers will still be able to compete for the color palette/visual language award, regardless of whether their designs move into phase 2. In order to maintain the integrity of process and of your creative work, you will not be able to see submissions from other designers.
PHASE 2--DAYS 5-6: Focused on refining the finalist designs, and on bringing together these designs with a final color palette/visual language. Again, you will not be able to see other designers' submissions so as to uphold the integrity of process and to keep your work your own. At the end of Day 6, we will choose a winning logo design, a winning runner-up design, and a winning color palette/visual language.
NOTE: We reserve the right to choose a winner early for any of the three awards, should we feel confident in doing so.
PROJECT WRAP-UP: The winning designer will also be asked to produce a revised brand style guide, based on their winning logo design and the winning color palette/visual language.