For $470 they received 177 design concepts from 38 designers!
Starts:6-Jun-13 1:02 p.m. GMT
Ends:16-Jun-13 1:02 p.m. GMT
Award 1: $470, was awarded to mjmgrap...
JPG, Vector EPS
Preview: crowdSPRING Contract
File 1: edgebrewingupdatedlogo... (608.2 KB)
Uploaded on 6-Jun-13 12:52 p.m. GMT
EDGE (possibly have "Brewing" see example)
Food and Beverage
We are a US style craft beer brewery that will be marketed in Europe so:
1) Something hip and cool appealing to the under 40 year old crowd
2) Not corporate looking, craft brewers down to earth & very passionate about our beer
3) Visually recognizable on a bottle of beer sitting on shelf with other beer brands without being loud recognizable quality
The brewery is named; "Edge Brewing" we are open to all creative ideas. We like the vertical logo idea (see attached) as it is unique and looks good on a beer bottle. However the vertical logo is not a requirement. Because the name is EDGE we had the idea of a tiny rock climber going up the edge of the logo and perhaps moving him around to different places on the logo for different beer styles. Again these are just ideas we want to see your creative ideas.
We are not married to any specific color and again "Like" the idea of the logo being in one or two colors as we can use a different color logo for different beer styles and they are easily recognizable. I am usually hesitant to give designers too much detail as I worry it hampers their creativity. I'm only providing the attached logo as a samples because we thought the idea had promise.
If you drink craft beer and understand this unique market you will better understand the edgy look we are going for but not too hip :)