For $900 they received 465 design concepts from 101 designers!
Starts:4-May-13 2:53 p.m. GMT
Ends:17-May-13 11:59 p.m. GMT
Award 1: $900, was awarded to digiartz
JPG, Vector EPS
Preview: crowdSPRING Contract
1. Poker – so things like playing cards, poker chips e.g. will likely be a good design inclusion – but simple, not too busy (poker chip for letter O e.g.)
2. Bigness – game offers players the chance to win lots of money – so fonts should be bold and strong – not thin/swirly/cute - game for more serious players and skews more male – so again, fonts and colors can not be soft or cute – need to be bolder and stronger
3. Fun – people love to play poker, so want to translate that positive feeling to this Lottery game
SIMPLE – do NOT like anything with too many competing elements or too many flourishes
BOLD – like logos with bolder/stronger fonts and colors – nothing thin or soft or cute
We like good use of fonts with simple/subtle graphic touches
Attached for reference only, please find logos for other Lottery’s Poker games
Logo should capture the overall essence of this new game – and that is Poker! Poker Lotto gives players two chances to win every day. You can win instantly if the cards on your ticket make a Poker hand. And then you can also win in a daily drawing by matching the cards on your ticket to the cards drawn. So this game should appeal to Lottery players and to Poker fans – and it will also likely be more appealing to men – so that is important to keep in mind in terms of overall design.
The logo will need to work across a variety of promotional materials (POS, print, digital, premium items and the like) which is why simplicity/flexibility are very important.