arooney has picked a winning logo design

For $900 they received 465 design concepts from 101 designers!

  • Award 1
    Poker-Lotto010.jpg by digiartz

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:4-May-13 2:53 p.m. GMT

Ends:17-May-13 11:59 p.m. GMT

Awards

Award 1: $900, was awarded to digiartz

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

File 1: OLG_Poker_Lotto_logo_3... (2.9 KB)

Uploaded on 4-May-13 2:37 p.m. GMT

File 2: 5_Card_Cash_KY_logo_2.... (3.4 KB)

Uploaded on 4-May-13 2:37 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Poker Lotto

What is your industry?

Other

What are the top 3 things you would like to communicate through your logo?

1. Poker – so things like playing cards, poker chips e.g. will likely be a good design inclusion – but simple, not too busy (poker chip for letter O e.g.)

2. Bigness – game offers players the chance to win lots of money – so fonts should be bold and strong – not thin/swirly/cute - game for more serious players and skews more male – so again, fonts and colors can not be soft or cute – need to be bolder and stronger

3. Fun – people love to play poker, so want to translate that positive feeling to this Lottery game

What logo styles do you like (image + text, image only, text only, etc.)

SIMPLE – do NOT like anything with too many competing elements or too many flourishes

BOLD – like logos with bolder/stronger fonts and colors – nothing thin or soft or cute

We like good use of fonts with simple/subtle graphic touches

Attached for reference only, please find logos for other Lottery’s Poker games

Do you have any other info or links you want to share?

Logo should capture the overall essence of this new game – and that is Poker! Poker Lotto gives players two chances to win every day. You can win instantly if the cards on your ticket make a Poker hand. And then you can also win in a daily drawing by matching the cards on your ticket to the cards drawn. So this game should appeal to Lottery players and to Poker fans – and it will also likely be more appealing to men – so that is important to keep in mind in terms of overall design.

The logo will need to work across a variety of promotional materials (POS, print, digital, premium items and the like) which is why simplicity/flexibility are very important.

Brief updates

10-May-13 9:14 p.m. GMT
Client has selected their top 4 favorite designs! We are in the process of making minor modifications to those before making a final award.
Thank you so much to everyone for all of the wonderful submissions! Great job!