freelancelot has picked a winning logo design

For $235 they received 96 design concepts from 23 designers!

  • Award 1
    Undead by Sherlock13

Over 40,000 small businesses - and some big ones - trust crowdSPRING with custom logo design, web design and writing services. 96% of them would recommend that you try us too.

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Dates

Starts:30-Apr-13 9:03 a.m. GMT

Ends:8-May-13 9:03 a.m. GMT

Awards

Award 1: $235, was awarded to Sherloc...

Formats

JPG, Vector EPS, Layered PSD, AI (vector based), PNG

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: Zombicide-01.png (161.1 KB)

Uploaded on 30-Apr-13 8:03 a.m. GMT

File 2: 2013-04-07-ac-Zombie-B... (1.5 MB)

Uploaded on 30-Apr-13 7:26 p.m. GMT

File 3: Lasha-Zombie-SM02.png (164.3 KB)

Uploaded on 30-Apr-13 7:26 p.m. GMT

File 4: Game-Box-01.png (207.0 KB)

Uploaded on 30-Apr-13 7:27 p.m. GMT

File 5: Game-Rules-01.png (112.1 KB)

Uploaded on 30-Apr-13 7:27 p.m. GMT

File 6: Vampire-01.jpg (66.7 KB)

Uploaded on 30-Apr-13 7:30 p.m. GMT

File 7: European-Regions-18x22... (446.5 KB)

Uploaded on 30-Apr-13 7:31 p.m. GMT

File 8: WereWolf-werewolf-2039... (207.0 KB)

Uploaded on 30-Apr-13 9:10 p.m. GMT

File 9: mad-max.jpg (199.5 KB)

Uploaded on 30-Apr-13 9:11 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

UNDEAD APOCALYPSE

What is your industry?

Entertainment and Sports

What are the top 3 things you would like to communicate through your logo?

Imagine a post-apocalyptic world in which the UNDEAD have risen and are all battling each other, and the few remaining strongholds of Humans that exist. Four factions: Zombies, Vampires, Werewolves, and Humans, are fighting over the territory and precious-few resources on the former continent of Europe.

The key feelings that we would like to evoke are:

1. Bold
2. Dangerous
3. Post-Apocalyptic
4. Gritty
5. Hungry

What logo styles do you like (image + text, image only, text only, etc.)

We prefer a gritty, bold, futuristic text style. Distressed type is OK. If there are any hints of images they should not be primary, but instead be secondary to the text.

Do you have any other info or links you want to share?

We like the look of many of these logos. Please create original material — DO NOT COPY. We are providing this collection of logos just for the 'feeling' that they evoke. These examples are presented in no particular order.

http://freelancelot.com/ua-samples/

Brief updates

30-Apr-13 7:26 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 7:26 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 7:27 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 7:27 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 7:30 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 7:31 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 9:10 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
30-Apr-13 9:11 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.
1-May-13 9:13 a.m. GMT
Thanks so much so far, everyone who us participating!

I wanted to make a few major points about our Art Direction style:

1. We will try to post very specific comments and ratings on all work within about four hours of the entry being posted!

2. We urge you to stay true to your own inspiration! When I encourage a specific Creative about some elements of their work that we like, that should not heavily influence *your* direction. Instead, my comments and suggestions for you will be specific to your work — and what we like about your work may be a completely different look and concept than someone else's. We want to see differences to choose between!

3. When we see something that closely copies another person's work, we are sure to keep aware of that, and it will be a factor in our ultimate decision-making. We know that the open design approach does mean that there are influences from one design to another, but we will be more excited and focused on originality and creativity. We don't mind a BOLD and OPPOSITE approach to the challenge!

4. Above all, have fun! When someone is enjoying the creative process, we know that shows through in the quality of your work.

Communicate with us often, and we will communicate back! We are also interested in establishing an ongoing relationship with our selected artist(s).

More soon,

Jeff McCord
2-May-13 12:29 a.m. GMT
HOW "HORRIFIC" SHOULD THIS LOGO BE?

We are *not* wanting a logo for a horror film. While it is great to see image-style related to the key words: UNDEAD and APOCALYPSE, the decidedly *do not* all need to have blood splatters, guts, and gore. This game is about a supernatural battle between Vampires, Zombies, Werewolves, and Humans in a post-modern world.

Just at that concept implies, it is *meant* to be a bit over the top! Hence, we won't mind at all if we start to see some more tongue-in-cheek and 'fun' elements in the logo submissions. This does not mean, however, that some of the great, gritty, bold designs will not interest us. We just want to give you Creatives permission to explore in other directions if you want to (which we are definitely starting to see with some of the designs). Outside the box thinking is encouraged!

IMPORTANT ABOUT READABILITY: In addition, we really want these logos to be BOLD and READABLE. The logo will appear over the full-color box illustration or other graphics in most cases. So please consider making the logo simpler, more bold, and fewer elements if you can.

Imagery is fine, but we are drawn more to those which have *fewer* elements rather than *more*. We don't need to see a skull here and an axe there and several font styles all jumbled together (though it is OK to mix cool, bold type styles together). Suffice it to say: Simpler is generally better.

Thanks again for the great directions we are starting to see emerge. We can tell we are going to have a tough time choosing in the end!

Sincerely,

Jeff McCord
2-May-13 6:44 p.m. GMT
Note to Creatives:

We completely understand if you are using existing, public domain or licensed fonts within your work. We just want to make sure that in your submissions that you make sure to really modify them in creative ways, and not completely rely on the font itself to do too much of the creative work for you.

If you could mention in your notes what you've used in terms of existing fonts and what you've done to customize them and add your own creative elements, that will weigh heavily in our final decision-making.

There's nothing better, for example, than taking some classic, winderfully-designed font forms and then doing your own distressed artwork or scratch board work, scanning that in, and applying that to the type. Or, alternative, 'cutting up' the letterforms, adding your own Illustrator illustrated elements or shapes, or other customizations.

Thanks for considering these factors in your work!

— Jeff McCord
7-May-13 6:42 p.m. GMT
We are getting close to the end of the UNDEAD APOCALYPSE logo design job, and we wanted to post one additional Creative Brief update regarding the spirit and intent of the game.

Many of the logo submissions have great textural elements — clearing some already built into the font choices. What we would like to see is if some of the logos (particularly those we have rated with 4 and 5 star ratings) could include some custom textural work that is more mystical or magical in nature. We think there is a lot of legend and lore associated with Vampires and Werewolves and Zombies, and we think you can take advantage of that with custom background textures in the block lettering.

For example, it could be hand-lettering from some ancient manuscript; or old symbols from a map; or alchemical symbols. Please think of some ideas of your own that could provide the subtle reference to the Supernatural elements of the four factions that will be battling each other.

Here are some examples of Alchemy symbols to give you some ideas (OK to use these — but please come up with your own ideas too if you would like to).

http://far.gl/10m7LCS

http://far.gl/18rVtdW

http://far.gl/12QyHqd

Thanks for the hard work so far, and we look forward to making our final selection soon!

— Jeff McCord