RedAsh has picked a winning logo design

For $200 they received 70 design concepts from 19 designers!

  • Award 1
    design6 by ciuspepen

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Dates

Starts:9-Apr-13 7:40 p.m. GMT

Ends:18-Apr-13 11:59 p.m. GMT

Awards

Award 1: $200, was awarded to ciuspepen

Formats

JPG

Contract

Preview: crowdSPRING Contract

Materials
Download all materials

or you can download one by one below:

File 1: photo_2_12.JPG (342.3 KB)

Uploaded on 9-Apr-13 5:26 p.m. GMT

File 2: photo_59.JPG (1.1 MB)

Uploaded on 9-Apr-13 5:29 p.m. GMT

File 3: image_43.jpg (64.4 KB)

Uploaded on 18-Apr-13 3:25 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Red Ash

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

We are a fitness clothing company seeking a logo to brand our clothing with.
We cater to athletes specifically, looking for a bold strong symbol appropriate for men and women.
Keywords: Strength, Movement, Sexy
We would like to see ideas using an ash leaf, but open to suggestions, and in 1-2 colours max

What logo styles do you like (image + text, image only, text only, etc.)

Text and image

Do you have any other info or links you want to share?

Attached Pic is a rough copy of an idea we were originally going with. It doesn't express enough strength and masculinity for our liking.
We have brainstormed having the leaf take on more of a human form.

This image will have to be embroidered, silkscreened and printed on card.

Brief updates

11-Apr-13 4:23 a.m. GMT
I hope to be able to extract just the image separately from the text to embroider/ silkscreen on to my apparel. The image standing alone needs enough impact to be recognizable at a short distance. I am steering clear of a disc, as lulu lemon uses that. After seeing submissions I realize that the leaf is really lending itself to a yoga branding. My clothing is for athletes, weight trainers, and fitness models/ competitors.
I love the play on colour that entrants have used with the red and charcoal. I need a dynamic, strong font with movement.
*edit* I wonder if someone could try a simple flame design, that is not fussy or complicated, but memorable. There are tonnes of flame clip art images out there that are along the right line, but I want original and with impact!
I'm still not opposed to having a strong human form/ part of a muscular body in my logo, but I do not want to overly complicate the design.

My outlook has expanded, thanks the the entrants so far, thanks for your handwork!
15-Apr-13 6:12 p.m. GMT
our vision of the logo has evolved and therefor we would like to see more entries and give existing entrants to make modifications.
18-Apr-13 4:04 a.m. GMT
So many innovative ideas! This is very exciting!

Please separate Red Ash as 2 words. We don't want the consumers unable to pronounce our name. Please also consider that if this is produced at and inch or less in height / diameter, that it will be distinguishable. OR we will need a fancy version for website/ print, and a simplified version for silk screen/ embroidery.

Nearly there! Thanks for participation.

D
18-Apr-13 3:25 p.m. GMT
The buyer has uploaded a new file in this project. You can download that file in the DETAILS tab.