BoozeGoose has picked a winning logo design

For $204 they received 56 design concepts from 17 designers!

  • Award 1
    Booze Goose - 2b by mrpeach32

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Dates

Starts:22-Mar-13 2:15 a.m. GMT

Ends:5-Apr-13 2:15 a.m. GMT

Awards

Award 1: $204, was awarded to mrpeach32

Formats

JPG, Vector EPS

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Booze Goose

What is your industry?

Food and Beverage

What are the top 3 things you would like to communicate through your logo?

**Our target audience is**
City dwellers ages 25-40, both male and female. They tend prefer the finer things in life and they favor towards products and companies that offer them convenience and comfort. Think of the Uber and gilt crowd. It is a little bit more of a refined and elite group. People that embody the work hard play hard mentality. It could be someone ordering a couple bottles of wine for dinner, to companies buying a few cases of beer for an office celebration.

What logo styles do you like (image + text, image only, text only, etc.)

We like designs that have more of a vintage or hipster feel. We aren’t providing examples that we like because we don’t to pigeon hole you or limit your creativity. We are very open to new ideas so please show us your best work.

Do you have any other info or links you want to share?

**Let me tell you about us*******
Booze Goose is a beer/liquor/wine delivery service for the “young urban professional” crowd, more frequently referred to as “yuppies”. People can use our service to order alcohol to their home and get it delivered in under 60 minutes, no fee, no markup. It is pretty much what everyone has been looking for.


*******Here is what we need******
Logo to be used on website, printed materials, business cards, video etc; all across the board. We need a very versatile logo that will work large and small. It needs to work in color, and in black and white.


******Our design absolutely must have*****
•It must contain the words Booze Goose (separated)
•It must be something you see working on a t-shirt/branded materials and that would catch your eye
•Open to any color combinations, but needs to come off gender neutral.
•It needs to work and be dynamic not only in color, but also in Black and White
•It must be a vector design
•We are leaning towards the concept of an illustration, alongside the typography. But are open to your ideas and creative direction.


*******Things we don’t like or don't need for this project or other things to avoid using, doing, seeing, etc.******
•Can’t look like a logo for a frat house, there needs to be classy appearance. But, don’t hear this as being stiff. We want it to be a fun and playful brand.
•Other than that, the sky is the limit, please feel free to be creative and think outside the box!

Brief updates

22-Mar-13 9:48 p.m. GMT
We're looking for more of a prohibition hipster-type feel with some whimsy