Dates

Starts:19-Mar-13 7:03 a.m. GMT

Ends:31-Mar-13 7:03 a.m. GMT

Awards

Award 1: $200

Formats

JPG, Vector EPS, PNG

Contract

Preview: crowdSPRING Contract

Materials

There are no materials for this project.

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Taltu (or perhaps taltu -- all lower case -- if it is easier to design around)

What is your industry?

Education and Universities

What are the top 3 things you would like to communicate through your logo?

1. We are an ʺalternativeʺ to the traditional college student lending/loan space -- we are not a bank, we are not government funding, we are a contemporary, crowd-sourced alternative to solving one of the largest debt issues in the U.S. economy today; 2. The most deserving STUDENTS earn the opportunity to participate based on their accomplishments, social profile and ranking -- our service, in effect, matches STUDENTS who are both needy and worthy with interested ALUMNI; 3. We provide value to *BOTH* STUDENTS and ALUMNI by creating a mutually beneficial relationship born from a common connection -- their university alma matter.

What logo styles do you like (image + text, image only, text only, etc.)

Would prefer to have a IMAGE AND TEXT-based logo in a contemporary color base that can be used in all forms of communication -- from web to printed materials. Primary colors are best. Avoid BLUE as our two nearest competitors have logo/marks in BLUE; Avoid RED as red has a negative meaning in the finance world. Best options, but open to whatever beyond RED and BLUE, include GREEN, YELLOW, ORANGE, BROWN, BLACK, etc. Ideally, if the ultimate logo design is a bit more elaborate, then would like a companion piece of iconography that can be used is more limited media. For example, the "F" in Facebook is often used as just a piece of iconography.

Do you have any other info or links you want to share?

Couple of items:
1. Key Competitive links:
https://www.sofi.com/
http://www.commonbond.co/
http://www.lendingclub.com/
http://www.prosper.com/

2. OPTIONAL (does NOT need to be included, but is altogether OPTIONAL) tagline associated with the logo: ʺWhere Alumni and Student Talent invest in one another.ʺ

Brief updates

8-Apr-13 4:58 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew