For $400 they received 206 design concepts from 45 designers!
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Starts: 4-Mar-13 3:27 p.m. GMT
Ends: 18-Mar-13 3:27 p.m. GMT
Award 1: $400, was awarded to steventan
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LET ME TELL YOU ABOUT US: We're successful greenhouse fruit/vegetable growers, packers and shippers all family owned and operated by a small group of owners. We distribute produce to a majority of the major grocery retailers across North America. We grow and market fresh tomatoes, peppers, cucumbers, and a long line of specialty vegetables as well. All of our produce is grown in our environmentally-friendly greenhouses, where we use bugs (integrated pest management) instead of pesticides to kill unwanted pests in our greenhouses. We also recycle all run-off water thus using significantly less water than conventional farming methods (as little as 1/20). This is done by recycling, sterilizing and re-using our run-off water (which means that no run-off water goes into the public water system). Committed to food safety and traceability, we are dedicated to providing healthy and fresh produce to all our customers.
HERE IS WHAT WE NEED: We are looking for a new logo for use in all of our marketing: for packaging our vegetables (and in the larger boxes that they're transported in as well as the small packages that customers take home with them,) all promotional materials, on our tractor trailers, clothing, etc. The logo will need to be reproduced in small sizes as well as in larger versions (ex. on the side of our trucks) so it will need to be legible in all size formats. Additionally, we reproduce our logo on packaging labels, and many of our suppliers like to have the font available as well. We’d like to be given the names of any fonts/colors used in the design so that we can pass them on to our suppliers. We need our logo to reflect the farming nature of our business: We currently go by the name 'Westmorelandsales/TopLine' but we're open (and looking for) change: we're currently talking about TopLine Farms, but also open to other suggestions so long as it contains our name and identity: TopLine. Our customers are increasingly looking for ‘green’ companies to purchase from, and also looking to purchase direct from the grower and we want to legitimately capitalize on that by including ‘Farms’. We want our logo to reflect our recognition of the importance of the environment while promoting our produce fresh from the family farm.
OUR TARGET AUDIENCE IS: Everyone who eats. Our audience is everyone at the grocery stores, as well as the store buyers that we sell to directly. More specifically, we ship to grocery stores across Canada and the mid-eastern United States.
WE ABSOLUTELY DO NOT WANT TO INCORPORATE THE FOLLOWING IN THE DESIGN: No greenhouse peaks in the design. Keywords: logo, think simple (GUCCI etc), think fresh (Leaves etc)…reference our website www.westmorelandsales.com , Good Luck!
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