Online Sporting Goods Store
a logo project by Fergna

Creative brief

The buyer added updates to the brief. Read them.

What is the exact name you would like in your logo?

Sportation

What is your industry?

Retailing

What are the top 3 things you would like to communicate through your logo?

Modern not traditional
Minimalistic
Clean
Feminin
Urban
Fun bot not funny

What logo styles do you like (image + text, image only, text only, etc.)

We appreciate the visual identity of the following
http://mydouchebag.com/
http://www.karitraa.com/

Do you have any other info or links you want to share?

Our core costumers are families with young children in northern Europe. We believe that the mother is the most likely to by sporting goods on the behalf on her family and herself. Scandinavian woman are considered to be our first priority, however men should not feel excluded.